Social Content Creator

Zero Overview

Zero is a creative studio founded in NYC. Our intention is to create an environment where multidisciplinary teams can solve problems for progressive and contemporary brands. We aim to constantly re-evaluate what it’s like to work with a studio and provide a high degree of value and service to our clients and our team.

Our studio seeks an individual with a diverse background and the ability to succeed with a wide array of motivated and creative individuals. We believe that process is at the core of our success - and are continually seeking to evolve ours to get the most out of each engagement. The unique and complex problems that face our clients call for fresh and strategic thinkers.

 

Position Overview

As a Social Content Creator, you’ll collaborate with the Social Media and Creative teams in strategic concepting and content creation across Zero’s social media clients.

To be successful in this role, you are required to stay up to date on fast-moving trend cycles and culturally-relevant topics to understand what will resonate for brands and varied target audiences online. You are someone who has a natural affinity and passion for the internet and will be the person who consistently brings this awareness and perspective to the team at large. You also have An Eye – you are an inherent art director with strong attention to detail and feel for what is beautiful. You can match the specific energy of the brands you’re creating for, whether you’re iterating on trending videos and memes or making highly-stylized and polished content. 

You’ll work directly with teams across disciplines, including Accounts and Creative. Candidates are expected to have some foundation in social media strategy and proven expertise in content creation. In this role, your primary responsibility is to create the most effective work possible in an enjoyable, engaging, and positive environment. Your core responsibility will be to capture, edit, and optimize photo and video content captured via iPhone for social platforms, primarily Instagram, TikTok, and YouTube Shorts – this is not a design- or high-fidelity videography-focused position.

You’ll be expected to approach the day-to-day with a positive, solutions-oriented mindset. We believe the traits of kindness, respect, and empathy are vital to the role, and a high degree of collaboration and entrepreneurial thinking will be keys to success.

 

Roles & Responsibilities

Strategic Concepting & Planning 

• Collaborating on strategic concepting and planning for social media & content creation (including pre-shoot shotlists and script support, day-of capture, and post-shoot editing)
• Comprehension of metrics analysis with end-goal to inform content success, i.e. understanding of performance/optimization of social-first hooks
• Helping keep the Zero team on top of trends and plugged into industry updates in your area of specialty, following developments from major social platforms, innovative social marketing campaigns, and notable creators
• Identifying potential trend and cultural content opportunities in collaboration with Zero’s team of Social Strategists & Content Creators

 

Content Creation 

• Maintain a keen eye for art direction and product styling
• Ability to take instruction and own the entire process in the production of social content creation for posts across various platforms
• Collaborate with the creative team in ensuring the look, feel, and voice and tone stay on-brand for our clients 

 

Skills & Competencies

• An affinity for being online and a passion for the internet and cultural trends
• Capture, edit, and optimize photo and video content captured via iPhone for social platforms, primarily Instagram, TikTok, and YouTube Shorts
• Plan, shoot and edit TikTok and Reels content in-platform
• Ability to create content across a diverse range of clients, tailored to target audiences and in-line with client brand feel
• Create content independently and with a team
• Keen eye for detail and a high degree of familiarity with internet trends 
• Ability to think critically to apply art direction and styling to content
• Curiosity and a willingness to learn in a fast-paced environment
• A proactive, self-starter approach with excellent time management skills who takes initiative and owns responsibility for tasks

 

Nice-to-Haves

• Ability to travel to shoot UGC content outside of the 4 walls of the Zero studio (i.e. stop into retailers like Target or Walmart, visit client retail locations, capture content in public areas, etc.)
• Comfort shooting lifestyle-forward content in your home space
• Food and/or clothing styling skills
• DSLR + Video shooting capabilities
• Video-editing skills outside of social platforms (i.e. Adobe Premiere)

 

Experience

• 2-4 years of experience doing content creation for clients

 

Reporting Structure

• This role reports to the Creative Director

 

Working Location

• We are prioritizing candidates based in Los Angeles & Southern California (or other warm weather environs). Some travel may be required for this position.  

 

Full Time Benefits & Salary

• Annual salary range between $65,000 - $95,000 determined by experience and seniority level
• Multiple medical plans with up to 80% of premiums covered by Zero
• Multiple dental plans fully covered by Zero
• Three weeks (15 days) vacation
• Seven days of paid sick time
• Twelve paid holidays
• Paid holiday break between Christmas and New Years
• Short Term Disability Insurance
• 401(k) with match after (3) months of full-time regular employment
• Charitable Match & Employee Milestone Programs
• Commuter Benefits
• Additional benefits are available with details provided upon request or during onboarding

 

Closure Date

• This posting will be unpublished on Friday, September 11 unless candidates are identified sooner. Shortlisted applicants will be contacted on a rolling basis or after this date.