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Director, Revenue Strategy & Insights

New York, New York, United States

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

The Role 

We are evolving the LiveIntent Exchange (LEX) Operations & Strategy organization into a proactive growth engine. To lead this charge, we are looking for a Director, Revenue Strategy & Insights to serve as the "Commercial Owner" for our marketplace.  

In this role, you will act as the critical bridge between our technical execution teams and our revenue goals. You will translate complex yield frameworks into winning sales plays, diagnose commercial risks in real-time, align clients on measurement, and act as the strategic overlay for our most critical accounts. You will not be managing tickets or running campaigns; you will be defining the revenue strategy that our Operations team executes. 

This is a hybrid role based out of our NYC office.

Key Responsibilities 

  1. Commercial Strategy & Sales Enablement
  • The Sales Bridge: Translate abstract Yield Management and Measurement Frameworks into tangible, data-driven "Sales Playbooks" for the field. 
     
  • Targeted Growth & Whitespace Hunting: Own the proactive analysis of client accounts. Instead of waiting for Sales to ask, proactively identify "At-Risk" revenue or "Upsell Opportunities" and deliver specific hit-lists to Sales Leadership. 
     
  • Measurement Alignment: Partner with Sales pre-launch to ensure clients are fully aligned with our incrementality and measurement standards (e.g., Conversions API, Pixel tracking) so that campaign success is graded accurately. 
  1. Client Health & Narrative Ownership
  • Elevate the QBR: Move Tier 1 Quarterly Business Reviews beyond standard reporting. Build the "Strategic Insights" section of these reviews, directly attributing performance improvements to our specific yield strategies. 
     
  • Executive Sponsorship: Serve as the senior operational voice for top-tier clients, providing the strategic authority needed to unlock complex growth opportunities. 
     
  1. Risk Intervention & Pilot Success
  • Pilot Velocity: Monitor high-value pilots. When a pilot stalls, parachute in to diagnose the commercial or strategic disconnect (e.g., "Client X is bidding too low") and prescribe the exact fix for Operations to execute. 
     
  1. Cross-Functional Partnership
  • Collaborative Execution: Partner closely with our Strategy & Yield team (who define our auction logic and pricing) and our Demand Ops team (who execute campaigns). You ensure the yield logic is commercialized correctly, and the execution team is pointed at the highest-value revenue targets. 
     
  • Leveraging Analytics: Act as a primary stakeholder for our Ops BI/Analytics resource, relying on them to run the "Headroom & Opportunity" queries necessary to support your commercial narratives. 
     

Qualifications 

  • Experience: 8-10+ years in Digital Media, AdTech, Programmatic Strategy, or Revenue Operations. Experience sitting at the intersection of Sales, Product, and Ops is critical. 
  • The "Translator" Skillset: Ability to look at complex bid density data, yield curves, or incrementality models and explain them in plain English to a CMO or VP of Sales. 
  • Commercial Fluency: You understand that data is useless unless it drives revenue. You are comfortable being measured on revenue impact (NRR, Upsell, Retention). 
  • Leadership Presence: Proven ability to influence cross-functional partners (Sales VPs, Product Directors, Ops Leaders) without direct authority. 
  • Technical Aptitude: You don't need to write SQL or traffic campaigns, but you must be fluent in the mechanics of the programmatic exchange, SSPs/DSPs, identity frameworks, and advanced measurement (CAPI). 

Success Metrics (KPIs) 

This role is measured on Revenue Impact, not activity:  

  • Upsell Attribution: Dollar revenue generated directly from proactive analytical findings. 
     
  • Pilot Velocity: Reduction in time-to-scale for new strategic accounts. 
     
  • Strategic Retention: 100% retention of accounts where this role acts as Executive Sponsor/Strategist. 
     
  • Insight Adoption: % of Tier 1 QBRs leveraging the new "Strategic Insights" framework. 
     

BENEFITS & PERKS

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $140,000 - $170,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

 

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