Senior Associate - Marketing & Communications

About Zinnov

Zinnov is a global management consulting firm that helps organizations make decisions that actually get used — and deliver results that matter. For over two decades, we’ve partnered with leading enterprises, high-growth technology companies, and investors to answer some of the toughest questions they face:

• Where should we invest?

• How do we scale globally?

• What capabilities will win in the next decade?

Our work shapes market entry strategies, global operating models, M&A decisions, and long-term growth bets. We’re known for being data-led, execution-focused, and outcome-driven — not opinion-heavy slideware.

At Zinnov, how you work matters as much as what you deliver. We value independent thinking, crisp communication, and early ownership. With 450+ professionals across 10 global offices, we work across industries including Digital Services, ER&D, Enterprise Software, Semiconductors, Healthcare, BFSI, Automotive, Media & Telecom, and Private Equity.

Zinnov isn’t for everyone. It’s for people who want steep learning curves, honest feedback, and the chance to see their work influence real business decisions — not just presentations.

Why Corporate Functions? 

Zinnov’s Corporate Functions teams power how the firm delivers at scale—building the internal engine behind high-growth, high-impact work. You’ll get: 

• Direct contribution to running and scaling operations that matter—spanning HR & compliance, talent acquisition, marketing, employer branding, facilities/infra, learning & development, and finance & compliance, whichever one you’re here for. 
• Exposure to operating models where Zinnov provides end-to-end enablement building the internal operating engine, employee experience, and scalable processes.
• A highly cross-functional environment—working closely with delivery/PMO and domain teams to drive consistent execution and employee experience at scale. 

About the Role

As Senior Associate - Marketing & Communications, you will support thought leadership and content marketing initiatives for the Strategy practice. You will work closely with consulting leaders and marketing teams to craft compelling narratives that showcase our expertise across industries, customer segments, and technology domains.

This role is ideal for someone who can translate complex consulting insights into structured, high-quality content that drives business outcomes. Beyond writing, you will own content calendars, campaigns, newsletters, and performance tracking.

What You’ll Do

Thought Leadership & Content Development

• Write impactful, thought-provoking content including blogs, POVs, whitepapers, reports, newsletters, and marketing copy.

• Research industry topics through secondary sources, stakeholder interviews, and consulting insights to build compelling narratives.

• Script videos and podcasts and support execution end-to-end.

• Generate new ideas aligned to customer personas and business priorities.

Editorial Excellence & Quality Control

• Proofread, restructure, and review consultant-authored content (blogs, reports, whitepapers, analysis pieces).

• Ensure logical flow, clarity, consistency in tone, layout, references, graphs, and adherence to editorial guidelines.

• Validate facts through structured fact-checking and rigorous proofreading.

Campaign & Newsletter Management

• Design, execute, and manage newsletters for consulting practices and customer segments.

• Own integrated marketing calendars aligned to thought leadership themes.

• Collaborate across marketing pods and consulting teams to drive monthly content distribution.

• Optimize content using SEO guidelines and keyword research.

Cross-Functional Collaboration

• Work closely with consultants to refine messaging and ensure business alignment.

• Coordinate with marketing pods to ensure brand consistency, style alignment, and unified messaging.

• Support execution of digital campaigns tied to thought leadership assets.

Analytics & Performance Tracking

• Monitor campaign performance and track KPIs (downloads, subscribers, engagement, enquiries).

• Build dashboards and reports for leadership.

• Translate performance data into actionable insights and improvement recommendations.

What You Bring

Must-Have Qualifications

• 3–5 years of experience in content marketing, field marketing, or marketing specialist roles.

• Excellent writing and editing skills in English.

• Strong storytelling capability and creative narrative-building.

• High attention to detail.

• Ability to manage multiple content channels simultaneously.

• Familiarity with SEO, keyword research, and primary/secondary research methods.

• Strong interpersonal skills and ability to collaborate with senior stakeholders.

• Growth mindset with continuous learning orientation.

Good to Have

• Experience in digital marketing, campaign management, or marketing analytics.

• Exposure to technology consulting or industry domains.

• Bachelor’s degree in engineering and/or Master’s degree in Marketing.

What Success Looks Like

• Successful execution of multiple high-quality content marketing campaigns.

• Demonstrated ability to articulate measurable business impact from content initiatives.

• Clear increase in content-driven conversions (downloads, subscribers, enquiries).

• Structured dashboards and performance reports regularly shared with leadership.

• Consistent and sustained content publishing cadence aligned to defined target personas.

• Recognized as a trusted content partner to consulting leadership.

If you enjoy translating complex strategy into compelling narratives, connecting marketing initiatives to measurable business impact, and building structured content engines that drive engagement — the Senior Marketing Specialist role offers the opportunity to create visible, scalable influence within a fast-growing consulting environment.

Zinnov is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace. We welcome applications from individuals of all backgrounds, communities, and experiences.