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Senior Product Manager, Product Launch & GTM

United States
  • An outcome-focused Product Manager (7+ years) to develop and lead our go-to-market function who will drive cross-functional programs, use data to improve outcomes, and present results to senior leadership
  • A GTM leader who will execute end-to-end strategies for high-visibility product launches whose mission will be to drive widespread adoption, and optimize for long-term, sustainable growth
  • Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office 

Start your adventure with Zip 

Join Zip’s Product Management function and play a pivotal role in shaping the future of our direct-to-consumer and mobile app experiences. If you're passionate about creating intuitive, engaging, and high-impact consumer journeys—and thrive in fast-paced, customer-first environments—this role is for you. You’ll lead a high-performing team focused on driving customer engagement, repeat usage, loyalty, and seamless interactions across Zip’s mobile and web platforms.

The Senior Product Manager, Product Launch & GTM is responsible for developing and executing end-to-end go-to-market strategies for high-visibility product launches, partnering cross-functionally with Product, Marketing, and Sales to ensure alignment, drive adoption, and support long-term growth. This role combines program management, customer research, and data analysis to guide positioning, messaging, and marketing efforts, while also monitoring launch performance and presenting results to senior leadership. The ideal candidate has 7+ years of experience in product management or go-to-market roles, strong business acumen, and a proven ability to manage complex, cross-functional initiatives from strategy through execution.

Interesting problems you’ll get to solve

  • Lead the development and execution of end-to-end GTM strategies for new products, particularly high-visibility, complex, or confidential launches.
  • Partner closely with Product, Marketing, and Sales teams to craft the positioning, messaging, and marketing approaches tailored to core customer segments that produce desired outcomes.
  • Responsible for coordinating with marketing to develop multi-channel content and marketing campaigns that drive widespread adoption and growth for key launches.
  • Monitor launch progress, gather customer feedback, and loop this information back to Product and Sales teams to optimize the GTM strategy for long-term growth.
  • Works extensively with Product, marketing and Sales teams, and serves as the "glue" that keeps the organization's most important launches on track, providing flawless program management.
  • Develop detailed program plans and schedules, manage the execution of tasks, and monitor and report on progress, ensuring activities are completed on time and within budget.
  • Skilled in leading customer research initiatives—including surveys, interviews, and behavioral analysis—to uncover actionable insights that inform product positioning, messaging, and post-launch iteration.
  • Conduct data analysis to report launch performance, identify trends, and drive data-driven optimization decisions. Prepare and deliver high-impact presentations to executive stakeholders.
  • Leverage AI tools and capabilities to enhance go-to-market strategies, streamline program execution, uncover customer insights, and optimize launch performance.

What you’ll bring to the team 

  • Bachelor’s degree in a relevant field (e.g., Business, Design, Computer Science, Psychology). 
  • Completion of a formal Product Management or Project Management training program is a plus.
  • You bring 7+ years of professional experience in product management, go-to-market, or leadership in a cross-functional environment.
  • You are an experienced project manager who has led GTM execution for mission critical product launches.
  • You move seamlessly between "big picture" thinking and leading tactical execution.
  • You can provide flawless program management, managing up, down, and across, serving as the "glue" that keeps our organization's most important launches on track.
  • You have strong business insight and the ability to align program goals with strategic business objectives.
  • You are persuasive when using data and metrics to drive improvements and communicating results to senior leadership.
  • You have real experience creating GTM initiatives at scale and working cross-functionally across marketing, product management, analytics, UX, and research.
  • Must have a deep understanding of A/B testing and experimentation frameworks, with a track record of using data to guide product decisions and optimize user outcomes.

What you’ll get in return

Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly. 

We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.

We think these are just some of the best things about being a Zipster. We will also offer you:

  • Flexible working culture
  • Incentive programs
  • 20 days PTO every year
  • Generous paid parental leave
  • Leading family support policies
  • 100% employer covered insurance
  • Beautiful Union Square office with a casual dress code
  • Learning and wellness subscription stipend
  • Company-sponsored 401k match

Zip is committed to a straightforward and transparent pay structure. The actual base salary will be determined by various individualized factors, including job-related knowledge, skills, experience, location, internal equity, as well as other objective business considerations.

The annual base Pay Range for this position is $135,000 - $150,000. This range reflects our US national compensation (USN). Additional premium percentages may apply based on our tiered premium strategy.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. 

If hired, employees will be in an 'at-will position' and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Be a part of a team that reflects the diversity of our customers

We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.

Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.

And finally…get to know us

Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centered products.

Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.

We’re proud to be a values-led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.

I acknowledge by clicking "Submit Application", that the information provided is true and correct. I also understand that any willful dishonesty may render for refusal of this application or immediate termination of employment. By providing your information, you acknowledge that you have read our Zip Applicant and Candidate Privacy Notice and authorize Zip to process your data subject to those terms. 

Zip participates in the federal government’s E-Verify program

Before you apply, give Zip a try   -> rebrand.ly/check-zip-out

We are a proud 2025 Circle Back initiative employer and will respond to every applicant.

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