Back to jobs

Sr. Marketing Manager

We offer a hybrid work environment. Most US-based positions can also be performed remotely (any exceptions will be noted in the Minimum Qualifications below.)

Our Mission: 

To actively connect people to their next great opportunity.

 

Who We Are: 

ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as through partnerships with the best job boards on the web. ZipRecruiter has the #1 rated job search app on iOS & Android .

 

Summary:

ZipRecruiter is seeking a highly motivated Senior Marketing Manager to join its distinguished

and large in-house marketing team. This is an outstanding opportunity to lead Paid Search (SEM / PPC) and YouTube execution and strategy, as well as collaborate with other channels on various research, data analysis, and marketing initiatives. You will own B2B and B2C paid search Lead gen programs as well as help execute paid YouTube marketing campaigns. You

will share results and execute on various digital marketing strategies.

 

Are you driven by the need to understand how things work and why something is the way it is? Do you look at a campaign, or process, and immediately look for how it can be improved? Do you believe that the way something has been done is not always the way it should be done?  If you answered yes to all of these, we want to interview you!

 

The ideal candidate is a high-energy team player that prides him or herself on attention to detail, curiosity, and analytical skills. The ideal candidate is someone who communicates written and verbal updates clearly and succinctly, over provides updates, is comfortable wearing many hats and jumping in wherever needed, and is excited to join ZipRecruiter.

 

 

Key Focuses:

 

  • Own the hands-on execution and strategy of some of our Paid Search and Paid

YouTube channels

 

  • Meet and collaborate with Google and Microsoft reps to improve our marketing

 

  • Conduct analysis and audits to optimize Google Ads and Microsoft Ads spend

 

  • Collaborate with SEO team to identify opportunities for SEO via SEM data and vice

Versa.

 

  • Contribute to marketing strategy, thought leadership, and financial planning

 

  • Prepare ad hoc and recurring updates on spend and marketing performance

 

  • Support other marketing team members with execution and analysis across other

business

 

Minimum Qualifications:

 

  • 5+ Years of experience with Paid Search / SEM (Google Ads and Microsoft Ads)
  • 2+ Years of experience executing paid YouTube advertising
  • Strong hands-on experience with most Google Ads products (Demand Gen, Discovery,

UAC, Display, Performance Max, DSA, Experiments, Google Ads Editor, RSAs)

  • Strong hands-on experience with various YouTube products and ad formats
  • Bachelor’s or graduate degree from a top university, major in Business or Marketing preferred
  • Proven data analysis, spreadsheeting skills and strong experience with Microsoft Excel (vlookups and pivot tables), Google Sheets and Google Docs

 

Preferred Qualifications:

 

  • Prior experience with B2B or B2C lead gen
  • Ability to identity improvements and restructure accounts to improve performance
  • Experience managing direct reports a plus
  • Knowledge of SQL (or willingness to learn) a plus
  • Knowledge of Google Ads scripts (or willingness to learn) a plus
  • You take ownership of the work you do and stand behind its quality
  • You can share learnings and respectfully challenge the opinions of others on our team to improve our performance and make the rest of the organization more successful
  • Excited to work in a fast-paced, data-driven environment
  • Entrepreneurial, hands-on, smart and passionate team player
  • Data-driven approach to testing and paid search best practices

 

As part of our team you’ll enjoy:

  • Competitive salary
  • Exceptional benefits package
  • Flexible Vacation & Paid Time Off
  • Employer-matched 401(k) plan 

 

The US base salary range for this full-time position is $135,000-$180,000. Our salary ranges are determined by role, level, and location, and the range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location, role-related knowledge and skills, depth of experience, relevant education or training, and additional role-related considerations.

 

Depending on the position offered, equity, bonuses, commission, or other forms of compensation may also be provided as part of a total compensation package, in addition to a full range of medical, financial, and other benefits.

ZipRecruiter is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or genetics.

Privacy Notice: For information about ZipRecruiter's collection and processing of job applicant personal data for this job, please see our Privacy Notice at: https://www.ziprecruiter.com/careers/job-applicant-privacy-notice

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

Education

Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in ZipRecruiter’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.