VP of Provider Growth

Your Impact on our Mission

Zocdoc's most important asset is our people. As a VP of Provider Growth, you'll play a meaningful role in making sure that every healthcare provider gains an indispensable partner — and that every patient finds a doctor they truly love. You'll own the end-to-end B2B marketing funnel, serving as a critical bridge between our marketing engine and the revenue teams who depend on it. Your work will directly power Zocdoc's evolution from a marketplace into the definitive healthcare access infrastructure

You'll enjoy this role if you are…

• Personally motivated by the idea that great B2B marketing can transform an entire industry — and you see healthcare as the most important place to do it
• Autonomous, urgent, and creative. You genuinely love building growth engines from scratch and optimizing every stage of the funnel
• Highly energized by working cross-functionally — you thrive when sales, marketing, and product are moving in the same direction
• Passionate about using data and AI to scale your impact and eliminate manual drag from everything you do
• A builder who takes pride in both the strategy and the execution — you don't just set direction, you make it happen
• The kind of person who brings clarity to complex GTM challenges and rallies teams around a shared vision

Your day to day is…

• Full ownership of B2B performance marketing (acquisition) and the Provider Lifecycle strategy (CRM), closing the loop from pipeline generation through long-term retention
• Building and fostering deep relationships with Sales and GTM teams to ensure a seamless, high-converting provider journey
• Rapidly deploying, testing, and optimizing B2B landing pages using AI-native modular templates — acting as a fast-moving accelerator for revenue without relying on IT
• Executing within Zocdoc's centralized MarTech stack, ensuring clean, unified data and avoiding rogue tooling that fragments insights
• Partnering with the Marketing Operations team on messaging, strategy, and pipeline conversion
• Leveraging cutting-edge GenAI tools to automate the mundane and focus energy on the highest-impact creative and strategic work
• Reporting on funnel performance and presenting actionable insights to senior leadership

You'll be successful in this role if you have…

• An unrelenting desire to build more equitable, inclusive, and diverse workplaces
• Executive-level experience leading B2B growth, demand generation, and lifecycle/CRM marketing
• The ability to integrate generative AI tools into daily workflows to automate tasks, foster innovation, and maximize productivity
• Deep expertise in B2B performance marketing and pipeline accountability
• A strong AI-native mindset and passion for healthcare access
• A compassionate but consultative and confident approach with cross-functional partners
• A fundamental understanding of MarTech ecosystems, CRM platforms, and modern performance marketing infrastructure
• The mentality of an entrepreneur/owner and a strong bias to action
• Superb communication skills and humility

Benefits:

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging