Associate User Acquisition Manager

Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars™: Hunters, CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™.Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook, or the Zynga blog

The Marketing team at Zynga is looking for a User Acquisition Associate Manager who will be responsible for planning and executing large-scale advertising campaigns. This person is an analytical and business-savvy number-cruncher who will acquire players for Zynga’s growing mobile games portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts. 

You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. This role is well suited for those who are analytically strong and want to make a direct impact on the growth of the business.  

Responsibilities:

• Create and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle)

• Plan and execute optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale.

• Conduct industry research and present actionable findings

• Identify opportunities for automation and process improvements

• Support the creative direction of our advertising asset needs to ensure top performance

Required Skills:

• 2-4 years of experience managing mobile growth marketing campaigns.

• Experience managing marketing campaigns with Facebook, Google, Apple, Paid Social and other ad networks and DSPs.

• Experience in using advanced and privacy safe mobile measurement approaches such as SKADnetwork, Google Privacy Sandbox and Media Mix tools is a plus.

• Blend of creativity and metrics-driven approach to problem solving.

• Experience managing seven-figure marketing budgets.

• Passion for mobile games is a must.

• Strong analytical and reporting skills.

• Passion for and experience with using emerging technologies 

• Collaborative personality that thrives in a highly cross functional, cross-cultural environment

• Comfortable working in a fast-paced, independent and highly dynamic environment.

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).