Lifecycle Marketing Specialist

Who We Are:

Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars™: Hunters, CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™.Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook, or the Zynga blog

Position Overview :

The Lifecycle Marketing Specialist is responsible for the day-to-day, hands-on execution of CRM activities, focused on email, push notification, and other CRM channels in support of company and business unit objectives for our new game. This includes ownership of the setup, maintenance, copy, art, and reporting. This position requires a collaborative professional who is highly executional and creative who can work in a fast-paced environment of operating live games.

What You'll do :  

• Coordinate creation of art briefs, copy, text/HTML email templates, target segmentation, tests, etc.

• Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement

• Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.).

• Flawlessly execute tests and tactics that increase player health and lifetime value.

• Embrace established processes and find opportunities to improve efficiency of role.

• Ensure the highest standards, employ best-practices and foster accountability.

What you Bring :

• Bachelor’s degree

• 1+ years of experience in CRM or Lifecycle Marketing roles (B2C only)

• Hands on experience with HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage

• Must have experience in warming up new IPs and monitoring domain reputation

• Demonstrated success in deploying effective marketing communications at scale

• Inquisitive action-biased mind, appropriately focused on customer and business critical metrics

• Self-starter with ability to thrive under pressure in a fast-paced environment

• Effective producer of high-quality work with a desire for increasing responsibility

• Proven ability to learn technology quickly

• Versatile, flexible, and trainable

• Able to effectively balance and prioritize multiple tasks

• Strong communication, copywriting, organizational and project management skills

• Attention to detail

• Team-first attitude

• Passion for games

What We Offer You :

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).