Product Marketing Manager

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Position Overview

Zynga is looking for an experienced online marketer with exceptional quantitative/analytical skills to join our growing team! As part of the larger marketing organization, the position reports to the Director of Product Marketing, and will also work very closely with the game team product managers, producers, and designers.

What you'll do:

• Lead the Go-To-Market (GTM) strategy and execution for ongoing live operations. This includes defining target audiences, developing comprehensive marketing plans in collaboration with game development teams, and establishing clear Key Results and milestones to measure success.
• Conduct in-depth market research to identify emerging trends, competitor strategies, and player preferences within the mobile gaming sector. This includes analyzing successful game launches, feature implementations, and marketing campaigns to inform our strategic approach.
• Collaborate closely with game Product Managers, community managers, development teams, and data analysts to ensure marketing strategies are aligned with product vision and resonate with our target audience. Act as a key advocate for the player experience throughout the game development lifecycle.
• A strong understanding of User Acquisition (UA) strategy is highly desirable. The ideal candidate will help on developing and executing innovative UA strategies across various channels and will implement robust retention programs, including push notifications, in-game events, and personalized offers, to increase player engagement and monetization.
• Develop and manage the product marketing budget, ensuring efficient allocation of resources to achieve marketing objectives. Provide accurate forecasts of campaign performance and ROI, and proactively identify opportunities to optimize spending.
• Manage the App store Optimization strategy to improve store ranking and conversion. This includes keyword setting, creation of marketing assets and collateral. Partner with the social media managers and customer support teams on marketing and communication strategy alignment.
• Identify value propositions and key messages, write creative briefs for internal or external agencies to ensure we produce best in class creative which is consistent across all channels and resonates with consumers.
• Stay abreast of emerging platforms, technologies, and marketing trends in the gaming industry. Evaluate and pilot new channels and technologies to expand our reach and engage with players in innovative ways.

What you'll bring:

• 4+ of experience in online consumer marketing with a strong track record of success and results.
• Deep understanding of the mobile gaming market, including different genres, monetization models, and player demographics.
• Proven track record of developing and executing successful marketing campaigns for mobile games.
• Strong analytical skills, and experience with data analytics tools and experimentation.
• Excellent communication, presentation, and interpersonal skills.
• Passion for gaming and a deep understanding of player motivations.
• Familiarity with ASO best practices and tools.
• Ability to thrive in a fast-paced, collaborative environment.
• Ability to effectively prioritize tasks and manage competing demands across various teams.

What we offer you:

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).