Marketing Analytics Manager

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Position Overview:

Socialpoint is excited to welcome a  brilliant Analytics Manager into our Marketing Analytics team.
As an Analytics Manager, you’ll be responsible for designing and driving high-impact analytics solutions, from developing advanced statistical frameworks to evaluating marketing performance, to building data pipelines that integrate third-party sources, to creating interactive tools that empower partner teams. These are just a few examples of the initiatives you’ll help lead and deliver end-to-end, playing a key role in shaping the technical direction of our analytics efforts. The demands on this team are constantly evolving with the needs of Socialpoint’s and Zynga’s dynamic marketing teams, so it is important that you will be able to adapt and utilize your time efficiently.

What You'll do:

• Act as a thought partner to marketing leaders, identifying opportunities for growth, efficiency, and innovation.
• Work with the Marketing and user Acquisition teams to provide insights into user behavior and answer key business questions.
• Visualize and communicate the results of your data analysis to senior stakeholders, making data driven recommendations that support key decisions.
• Supervise the larger technical direction of projects and contribute expertise in product ideation and development.
• Develop centralized solutions that can be seamlessly applied across the game portfolio, supporting the success of overarching marketing strategies.
• Develop talent and steer career growth within the team, shape the analytics team’s culture and processes.

What You Bring:

• 5+ years of work experience in data science, machine learning or analytics roles
• 1+ years of work experience in people management
• Demonstrated experience with some or all of the following: predictive modeling, statistics, experimental design, optimization, data visualizationStrong understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis
• Curiosity and enthusiasm for applying AI to uncover actionable insights in marketing data and drive smarter decision-making, along with a proven ability to prototype and test emerging AI technologies
• Strong experience in SQL and Python; Adept in at least one visualization tool such as Tableau
• Proven experience in building and maintaining strong relationships with stakeholders, effectively managing communication and expectations to drive successful project outcomes
• Excellent presentation and interpersonal skills; comfortable explaining technical topics to non-technical users
• BS in Computer Science, Math, Statistics, Economics, or other quantitative fields; Masters or PhD strongly preferred

Bonus Points:

• A genuine interest in people management and leadership development
• A fast learner, highly meticulous and proactive individual

What's in it for you as a Socialpointer?

• Hybrid working model: we ask you to come to the office at least 2 days per week.
• A generous 25 days of annual leave, not including public holidays.
• Private medical insurance for you and your family to keep your health bar full.
• Dental cover.
• Disability and life insurance.
• Choose from the latest iOS or Android device when you join (phone or tablet).
• Free language lessons in English, Spanish and Catalan.
• Spotify Premium to add the perfect soundtrack to your adventure.
• Legendary social events and parties to let off some steam.
• Take-Two Interactive employee stock purchase plan.
• Access to resources to improve both hard and soft skills.

Onsite perks include:

• Gym facilities
• Free breakfast, lunch, and specialty coffee
• Onsite physiotherapist and hairdresser (no wallet needed!)

The list goes on and on… so get your game on and apply now! Click “Apply” to level up and submit your application in English.

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).