Data Scientist

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

About Choreograph: A Leading WPP Media Brand 

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. 

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. 

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. 

Role Summary and Impact 

The Senior Data Scientist role is a critical position within WPP's Digital TCCC LATAM practice, purpose-built to support audience discovery for advertising campaigns across the TCCC brand portfolio in Latin America. In this role, you will serve as a lead analytical voice, designing and delivering the behavioral models, audience frameworks, and data insights that shape how and where TCCC connects with its consumers in the digital world across the region.

This is a role for a data science professional who brings both technical depth and strategic clarity, someone who finds equal satisfaction in building a robust model and presenting its implications to a room of marketing leaders.

• Lead data science efforts for audience discovery, segmentation, and targeting in TCCC’s digital campaigns in Latin America.
• Develop and implement behavioral models (propensity, lookalike, clustering) to identify high-value consumer segments.
• Conduct comprehensive data analysis using proprietary and third-party data sources to uncover consumer insights specific to the Latin American market.
• Design, develop, and validate machine learning models for campaign optimization and build scalable data workflows.
• Translate complex analytical results into compelling strategic narratives for marketing leaders, connecting insights directly to business performance.
• Serve as a subject matter expert, collaborating with cross-functional teams at WPP and TCCC.

 

Skills and Experience 

• Experience: Over 5 years of hands-on experience in complex data analysis within marketing, media, or business environments, with a proven track record in building and implementing ML models (classification, clustering, regression, propensity scoring, lookalike modeling).
• Technical Skills: Expert-level SQL, advanced Python (pandas, scikit-learn, NumPy), Git, and hands-on experience with cloud data environments (GCP, AWS, or Azure, with a preference for BigQuery/Databricks). Strong data cleaning skills.
• Business Acumen: Demonstrated ability to link data science work to tangible marketing and commercial results.
• Language: Fluency in English is required, and proficiency in Portuguese is a significant advantage.
• Domain Knowledge (Preferred): Experience in digital advertising, audience segmentation, marketing data science, CDPs, DSPs, or programmatic advertising ecosystems.
• This role offers the opportunity to make a significant impact on TCCC’s brand strategy in a diverse and vibrant region, leveraging rich datasets within a culture of innovation.

Why This Role Stands Out

• The best expeditions are defined by the significance of the destination and the caliber of the crew making the journey.
• Regional Scale and Complexity: Your analytical work will inform how one of the most recognized brands in history connects with a richly diverse consumer base spanning dozens of LATAM markets
• Data Richness: Access to some of the most diverse, multidimensional consumer datasets in the CPG and digital advertising space, with the added complexity and opportunity of a multi-market regional scope
• Innovation Culture: A team that actively invests in experimentation, intellectual curiosity, and the continuous pursuit of better methods
• Real Impact: Every model, every audience framework, and every insight you produce carries a direct line of sight to campaign performance and brand outcomes
• Career Growth: Genuine investment in professional development, from cross-functional exposure to certifications, conferences, and learning opportunities within the broader WPP global network

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

 

 

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