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Retention Marketing Associate

Draper, UT (Hybrid)

Who we are

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

Why you want this job

As a Retention Marketing Associate on our CRM team, you’ll play a crucial role in customer retention by creating and executing on a personalized and time-based strategy for our outbound call channel and campaigns. This role is responsible for analyzing customer and timing data to leverage, and successfully execute and test into driving contact rates for our customers. This role will consist of working with our marketing, design, customer department, and technical/operation teams to work towards unlocking functionality and driving target KPI’s.  

What you’ll do

  • Work with our Customer Department and leverage customer data to enhance audience targeting, timing and relevant related outreach calls alongside other outreach messages (sms, email, push)  
  • Curate and develop testable hypotheses and implement journey through outbound call attempts, partnered with outreach messaging 
  • Collaborate cross-functionally with creative, design, technical/operational, and customer department teams 
  • Improve contacts rates and conversion rates by using customer data to determine the best customers to contact and when 
  • Data analysis and reporting- monitoring key metrics and analyze campaign performance, prepare reports, communicate results and provide insights to inform future campaigns and testing plans 
  • Understand and unlock new functionality within platforms 

What you'll need

  • 2+ years of experience in customer focus and background improving customer experience, or CRM, lifecycle marketing, email/SMS marketing preferably in an ecommerce, direct to consumer business
  • Strong analytical skills with the ability to interpret data to inform marketing decisions and generate actionable insights
  • Familiarity or previous experience with customer data platforms (CDP’s), and campaign analytics
  • Hands-on experience with A/B testing experience
  • Proven track record of developing and executing retention and sales strategies across channels

Why we will love you

  • The ability to drive innovation and enhance customer experiences by collaborating with stakeholders across multiple business functional, with the ability to clearly define and articulate requirements to technical parties 
  • Dedication to creating effective outbound call experience by collaborating with stakeholders across multiple areas of the business and testing into different framework to unlock growth 
  • Demonstrate success in executing strategy, while executing on day-to-day work 
  • Attention to detail and strong sense of ownership over quality and accuracy with excellent project management and organizational skills 

Perks

  • Free eye exams for your entire family
  • Deep discounts on lenses, glasses, and other services
  • Amazing healthcare coverage
  • 401(k) match
  • Flexible PTO
  • Tuition reimbursement program
  • In-house restaurant with highly discounted meals (Steak dinner under $6)
  • Free snacks, ice cream, and drinks every day
  • Full onsite gym

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

#LI-Hybrid 

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