Influencer Marketing Manager (m/f/x)

The role

Join us as our new Influencer Marketing Manager and take full ownership of growing and elevating our Influencer Program in Spain!

As channel manager reporting to the Spain co-CEO & CMO, you will be responsible for scaling customer acquisition meaningfully through channel innovation and optimisation. You will be using your knowledge of the local influencer landscape and our customer insights to drive a targeted approach to acquisition campaigns and help improve the conversions volume and ROI of the channel. You will also play a central role to unlock broader brand and marketing opportunities leveraging influencer marketing, working closely with HelloFresh Brand and Growth teams and local agencies. Given the large growth potential we have in the Spanish market, we are looking for someone that can quickly identify opportunities, take ownership of them and have a strong focus on execution to make a large impact on our business performance.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Own and lead the Spanish influencer marketing program, including scouting, recruiting, briefing, contracting, and managing relationships with creators across platforms and agencies (Instagram, TikTok, YouTube, etc.)
• Liaise with external agencies and internal stakeholders to ensure influencer assets integrate seamlessly into multichannel campaigns
• Develop always-on and campaign-based influencer activations that drive acquisition, engagement, and brand love
• Steer channel fast growth while optimizing for ROI, defining the right mix of performance KPIs (e.g. CPA, reach, engagement) and implementing structured frameworks to evaluate and scale impact
• Stay on top of social trends and platform innovations to ensure HelloFresh campaigns remain fresh, relevant, and effective
• Brief local copywriter to produce performance-driven influencer briefs and messaging
• Curate, organize, and repurpose high-performing influencer content for use across paid media, CRM, organic social, and website
• Align closely with Growth, Brand, and Product teams to ensure influencer marketing supports acquisition and brand KPIs
• Work with channel owners (Partnerships, PR, etc) on initiatives that amplifies reach and relevance of the influencer activity — collaborating with partners on co-marketing initiatives, product placements, themed content or local events

What you’ll bring

• 2–3 years experience and a proven track record of scaling performance-driven influencer programs in D2C space
• Strong understanding of the influencer marketing landscape, including recent industry trends and knowledge of the Spanish celebrity and influencer scene
• Strong project management and creative brief development skills (in Spanish) 
• Exceptional communication and negotiation skills, with a talent for building and maintaining relationships
• A mix of creativity and commercial acumen
• Creative problem solver with a proactive attitude and the ability to work in a fast-paced environment. Enthusiastic about the food industry and passionate about innovation and sustainability
• Highly self motivated individual with a hands-on mentality
• Fluent in Spanish and English

What we offer

• Direct, high impact from day one on one of the fastest-growing food & technology companies in Spain in an exciting growth phase
• A wide range of responsibilities and exposure to a broad scope of business challenges
• A vibrant, international environment with mission-driven colleagues
• An opportunity to learn from top notch colleagues, experts in their areas (marketing, data, growth, etc), both in the Group headquarters and in the local cross-functional Spain team
• Flat hierarchy and potential for an accelerated growth trajectory
• Office in Barcelona
• Delicious discounts on HelloFresh meal kits.
• Benefit from our selection of employee perks (food in the office; Thursday beers; team/company events; Cobee scheme, and more)

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. 

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

Europe: EUaccommodations@hellofresh.com.
APAC: APACaccommodations@hellofresh.com
United States: USCandidateAccommodations@hellofresh.com
Canada: CAaccommodations@hellofresh.com