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SVP, Media and Performance Lead

New York

SVP, Media and Performance Lead

As an SVP, Media and Performance Lead at 5WPR, you will be responsible for leading and overseeing the media planning and performance marketing strategies for our clients. You will guide a team of media planners, buyers, and performance marketers in creating data-driven campaigns that maximize client ROI and drive business growth. With your deep understanding of media channels, digital advertising platforms, and performance analytics, you will play a critical role in shaping and executing successful media and performance marketing initiatives.

Here’s what you’ll be doing:

Media Strategy and Planning:

  • Collaborate with the integrated account team to understand client objectives, target audiences, and marketing goals.
  • Develop comprehensive media strategies that align with client objectives and leverage a mix of digital channels, including display, search, social media, video, and programmatic advertising.
  • Identify key performance indicators (KPIs) and measurement frameworks to evaluate the success of media campaigns.

Media Buying and Optimization:

  • Lead the media buying process, negotiating media placements, and managing media budgets to maximize campaign effectiveness and efficiency.
  • Utilize data and analytics to continuously optimize media campaigns, making data-driven decisions on targeting, creative, and bidding strategies.
  • Stay updated with industry trends and emerging technologies, identifying new opportunities for media innovation and growth.

Performance Marketing:

  • Develop performance marketing strategies that integrate with media campaigns to drive targeted traffic, lead generation, and conversions.
  • Oversee the implementation of performance marketing tactics, including search engine marketing (SEM), search engine optimization (SEO), affiliate marketing, and conversion rate optimization (CRO).
  • Analyze performance data, identify areas for improvement, and implement optimization strategies to enhance campaign performance and ROI.

Team Leadership and Development:

  • Lead a team of media planners, buyers, and performance marketers, providing guidance, mentorship, and professional development opportunities.
  • Foster a collaborative and innovative work environment, promoting teamwork and knowledge sharing.
  • Conduct performance evaluations, set goals, and provide ongoing coaching and support to ensure individual and team success.

Client Collaboration and Reporting:

  • Collaborate closely with clients to understand their business objectives, target audiences, and campaign goals.
  • Present media strategies, performance insights, and campaign results to clients, effectively communicating the value and impact of the media and performance marketing initiatives.
  • Respond to client inquiries, address concerns, and provide strategic recommendations to optimize campaign performance.

Business Development And Revenue Generation:

  • Drive agency growth by supporting new business opportunities, cultivating relationships with clients, and expanding our client base through integrated communication strategies.
  • Support the development of compelling proposals, presentations, and pitches to win new clients and secure long-term partnerships.
  • Monitor revenue targets, analyze performance metrics, and develop strategies to maximize profitability and achieve business objectives.

Here’s what you’ll have:

  • Bachelor's degree in marketing, advertising, business, or a related field (Master's degree preferred).
  • Proven experience (10+ years) in media planning, buying, and performance marketing within a digital agency or marketing environment.
  • Deep understanding of digital advertising platforms, including Google Ads, Facebook Ads, programmatic buying platforms, and analytics tools.
  • Strong analytical skills, with the ability to analyze and interpret data to derive actionable insights and optimize campaign performance.
  • Experience in developing and implementing performance marketing strategies, including SEM, SEO, affiliate marketing, and CRO.
  • Knowledge of media planning tools, research methodologies, and industry best practices.
  • Excellent leadership and team management abilities, with a track record of leading and motivating high-performing teams.
  • Strong client management and communication skills, with the ability to effectively present complex ideas and strategies to clients.
  • Strategic thinking and problem-solving abilities, with a focus on delivering results and driving business growth.
  • Ability to manage multiple projects simultaneously, meet deadlines, and adapt to changing priorities.
  • Stay updated with industry trends, emerging technologies, and best practices in media and performance marketing.

Why you'll love working here:

  • Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
  • Flexible PTO
  • Summer Fridays and Winter, Spring, and Fall Fridays too!
  • Hybrid work model offering flexibility and work-life balance
  • Expanded parental leave and family planning support
  • Continuous learning through “5W University” and development initiatives
  • Student Loan Reimbursement
  • Professional Development Support
  • Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
  • Charitable giving, including matching donations

 

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Note: This role is based in our New York, N.Y. office on a hybrid basis.

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