Customer Marketing Manager

7shifts is an all-in-one team management software platform designed for the restaurant industry. We’re used by 1 in 10 restaurant workers and over 50,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a long-term vision of elevating what restaurant teams can achieve together.

7shifts is an all-in-one team management software platform designed for the restaurant industry. We’re used by 1 in 15 restaurant workers and over 50,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a long-term vision of elevating what restaurant teams can achieve together.

As the Customer Marketing Manager, you’ll play a pivotal role in shaping 7shifts’ customer marketing strategy across all of our channels. Reporting to the Senior Manager, Integrated Marketing, you’ll take a product-led approach to engage customers, drive retention and expansion, and turn them into loyal advocates, while increasing product adoption and revenue growth. You’ll develop and execute data-driven marketing strategies, craft compelling messaging, and collaborate closely with Product, Sales, and Brand teams to create seamless, impactful customer experiences.

We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply. 

What you’ll do:

• Develop and implement customer retention, advocacy, and expansion strategies to create new opportunities and achieve revenue goals
• Plan and execute high-impact campaigns across email, push, in-app, and other channels to engage customers
• Test and optimize lifecycle marketing initiatives, collaborating cross-functionally to align efforts with business objectives
• Craft compelling copy and strategically segment audiences for highly targeted and effective communication
• Own and scale our customer-led growth program, leveraging satisfied customers to drive referrals and reviews
• Analyze customer behavior data to uncover new ways to enhance the customer journey and boost lifetime value
• Work cross-functionally with teams to drive opportunities for upselling, cross-selling, and deepening customer engagement through product adoption
• Provide key stakeholders with actionable insights through reporting to drive strategic decisions across the company
• Define and track key performance indicators including trials, conversions, MRR growth, and referral volume to measure marketing success

What you bring:

• 4-5 years of experience in customer, growth, or lifecycle marketing within a SaaS environment
• Hands-on experience with marketing automation tools (we use Marketo!)
• Exceptional copywriting and creative skills with a customer-first mindset
• Strong analytical skills with the ability to translate data into actionable insights
• Experience working cross-functionally with Product, Sales, and Brand teams
• A test-and-learn mindset— constantly experimenting with messaging, creative, and audience segmentation
• Strong project management skills to manage multiple initiatives simultaneously

It’d be even cooler if you had:

• Experience in a product-led growth company
• Background in subscription-based business models
• Knowledge of restaurant operations

• Opportunity: It’s an exciting time to work at 7shifts—our product is evolving and our team is scaling quickly. Scale like this offers many unique learning opportunities in a short period of time, accelerating the professional growth of our team members
• Challenge: We’re tackling real problems for restaurant owners and we’re just getting started. Working at 7shifts means playing a key role in solving those problems and elevating an entire industry
• Culture: There’s a reason we’re one of the best workplaces in North America! We value integrity, adaptability and collaboration in an environment that moves quickly to drive incredible impact
• Equity: Equity in a Series C, VC-backed SaaS company—enabling every team member to be an owner of their future success!
• Health and Wellness: Competitive health benefits right from the start, lifestyle spending accounts, access to corporate discounts, and a parental leave program that supports caregivers during an important time in their lives
• Flexibility: Our team is intentional around how and where we work—whether that’s remotely, in person at our Toronto and Saskatoon offices, or a mix of both. Plus, we offer a flexible vacation policy to encourage everyone to recharge when they need it. Oh, and a ‘90 Day Shift’ program that supports our team members in exploring the world
• Support: We set our team members up for success with the latest Apple technology, a home office set up, and some fun 7shifts swag to make it official! Plus, we take professional growth seriously and support this through coaching, IDPs, peer and leader feedback, internal promotions, and more