Senior Marketing Content Creator (P4343)
84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
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84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
SUMMARY:
We are looking for a prolific and talented creator to write and produce compelling content (articles, social posts, videos, guides, presentations and more). You will be a central part of our marketing efforts as we heighten awareness for our business solutions within the broader Insights, data science and media advertising industry. This role requires creativity, a passion for the world of brand advertising, empathy for the audience, and a knack for simplifying complexity (a merciless editor). You’ll bring agility and a test-and-learn attitude to help us discover which content approaches work best.
RESPONSIBILITIES:
- Supports overall marketing efforts with a publisher’s mindset to develop the content our brand and agency clients are looking for.
- Hijacks the trends and topics of interest to marketers.
- Writes and edits articles, collateral, social posts, videos, guides, and presentations.
- Collaborates with product and subject experts to develop messaging strategy and supporting proof points for product areas.
- Simplifies complex topics into compelling and concise narratives.
- Develops and keeps content guidelines for our brand voice, style and tone.
- Creates and adapts the editorial calendar – repurposing and scaling content.
- Works with creative resources, including external agencies.
- Partners with enterprise marketing to integrate brand messages into brand campaigns.
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
- Minimum Bachelor’s degree in marketing or communications. Master’s degree preferred.
- 4+ years experience producing thought-leadership content for insights, data science or the digital media or advertising industry.
- Understanding of message amplification and media channels
- Experience building online audiences, subscribers or followers
- Superior writing, but also an ability to interpret marketing/media data
- Ability to prioritize and structure complex messages
- Moderate proficiency with design tools and an eye for visual communication
- Ability to work independently, manage multiple projects, work under pressure, and adapt to sudden changes in the work environment
#LI-AB1
Pay Transparency and Benefits
- The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
- Below is a list of some of the benefits we offer our associates:
- Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
- Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
- Happiness: Hybrid work environment. Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.
Pay Range
$67,000 - $181,250 USD
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