Social Media Manager
The Social Media Manager leads the development, execution, and optimization of ACOG’s enterprise-wide social media strategy to advance organizational goals, elevate brand visibility, and strengthen engagement across key audiences. This role oversees day-to-day content creation, channel management and campaign execution while guiding internal partners and ACOG volunteer leaders to ensure alignment with ACOG’s brand, messaging, and strategic priorities.
Note: This position is considered Hybrid and will need to commute to ACOG's office located in Washington, D.C.
Duties/Responsibilities:
• Oversees the creation, curation, and publishing of high-quality, relevant content across all ACOG social media channels.
• Manages the organization-wide social media editorial and content calendar, ensuring coordination across programs, departments, and campaigns.
• Partners with the creative team to concept and produce original multimedia assets, including graphics, videos, illustrations, animations, and infographics.
• In partnership with Director of Marketing, leads the development, evolution and implementation of ACOG’s multi-channel social media strategy.
• Translates high-level marketing priorities into actionable social media plans, integrated campaigns, and measurable KPIs.
• Provides daily monitoring of ACOG social media channels and the overall social media landscape, provides updates as needed to the internal social media workgroup.
• Leads ongoing performance measurement, reporting, and insight generation across channels; uses data to inform strategic decisions and share organizational learnings.
• Conducts regular competitive and industry analysis to benchmark performance and identify opportunities for innovation or improvement.
• Develops and maintains social media policies, governance standards, and best practices for staff, volunteer members, and leadership.
• Trains designated staff, partners, and volunteer members on social media tools, platform use, messaging guidelines, and digital engagement strategies.
• Serves as the primary advisor for cross-functional teams seeking to leverage social media as part of broader marketing or communications initiatives.
• Manages vendor and platform relationships as needed.
• Serves as primary administrator for organization social media accounts, proactively maintains and manages account access.
• Performs additional duties as assigned to support organizational priorities.
Required Skills/Abilities:
• Bachelor’s degree in marketing, communications, journalism, or a related field required.
• 3-5 years of progressively responsible social media experience, including hands-on channel management, content creation, and campaign execution.
• Experience in a nonprofit, health care, or membership association environment strongly preferred.
Education and Experience:
• Strong copywriting, content development, and storytelling skills tailored for diverse social platforms.
• Demonstrated understanding of women’s health care topics, physician audiences, and public health communications.
• Strong analytical skills with the ability to interpret data, identify insights, and translate findings into actionable recommendations.
• Proven experience with enterprise social media management tools (e.g., Sprout Social, Hootsuite, Buffer).
• Excellent project and time management skills with the ability to oversee multiple concurrent priorities and deadlines.
• High degree of initiative, autonomy, and accountability, with a strong drive to achieve measurable results.
• Deep knowledge of digital marketing trends, best practices, algorithms, and platform innovations.
Salary Range
$75,000 - $85,000 USD
Our Perks
Paid Parental Leave – Breastfeeding Friendly Workplace – Flexible work schedule – Commuting Allowance – Generous Paid Time Off – Holiday Pay – Life Insurance – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Medical, Dental, and Vision Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings – and more!
ACOG is an EEO employer committed to providing equal employment opportunities to all applicants and employees. As a federal government contractor and in accordance with applicable laws, regulations, and Executive Orders, the College takes affirmative action to ensure that applicants and employees covered are not discriminated against because of their race, color, religion, national origin, sex (gender), age, disability, pregnancy, marital status, sexual orientation, personal appearance, gender identity or expression, family responsibilities, political affiliation, veteran status, genetic information, or any other characteristic that is protected by applicable law. For more information about your equal employment opportunity rights, please view this poster: EEO is the Law. The College also participates in E-Verify.
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