Head of Marketing Trucking & Logistics

 

Mission

Build and lead AFC’s marketing function to drive qualified pipeline and revenue across trucking, brokerage, and leasing. This is an industry-first role; we are looking for someone who has marketed into or within trucking and freight and can translate operational realities into messaging, campaigns, and sales enablement that closes deals.

What You’ll Own

Sales Support

• Equip sales with tools, messaging, and materials to close more deals
• Build core enablement assets (pitch decks, one-pagers, case studies, email sequences)

Pipeline Growth

• Generate qualified leads and sales-ready opportunities (not vanity metrics)
• Build campaigns that convert; measure, learn, and improve continuously

Social and Content

• Build authority for AFC on LinkedIn and key industry channels
• Create content that supports sales conversations and positions AFC as a trusted logistics partner

RevOps Alignment (HubSpot)

• Align marketing with sales using CRM workflows in HubSpot
• Own lead lifecycle definitions, attribution, funnel reporting, and handoff SLAs

Brand

• Establish AFC as a leader in logistics through consistent positioning, messaging, and market presence

 

What Success Looks Like

• More qualified pipeline
• Higher win rates and larger deal sizes
• Strong brand presence in the market
• Better alignment between marketing and sales (process, reporting, execution)

Ideal Candidate

• 5 to 10 years in B2B marketing (logistics, SaaS, and/or services)
• Strong commercial mindset (revenue-first, not clicks-first)
• Experience partnering closely with sales teams
• Builder who can create systems from scratch (process, content engine, reporting, GTM rhythm)

Base Salary depending on Experience $90,000-$110,000