Growth Manager: Lagos

Do you have a track record of building and scaling growth engines that translate directly into revenue? Are you both analytical and creative, so able to interpret data, optimise performance, and craft campaigns that drive action at scale? Do you understand how to move people from awareness to payment through strong positioning, storytelling, and funnel design? Have you led multi-channel campaigns across paid, organic, community, and partnerships, and measured what actually works? Do you know how to build brand visibility and shape public perception through PR, storytelling, and high-impact moments that position an organisation as a leader in its space? Can you turn communities, creators, and content into acquisition channels that reduce cost and increase trust? Are you excited by the opportunity to build one of the most powerful youth and tech talent pipelines in Africa? If so, this might just be the role for you.

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that supports them at all stages of their career journey. 

Our impact thus far:

• 347k+ graduates since 2020
• 257k youth in work
• 31k youth starting own ventures
• 60k youth in jobs created by entrepreneurs

 Visit our website www.alxafrica.com to learn more about our digital revolution.

Role Summary

The Growth Marketing Manager is responsible for building and scaling ALX Nigeria’s learner acquisition engine, driving demand, conversion, and revenue. This is a revenue-focused growth role, not a traditional marketing role. You will operate across marketing, community, partnerships, and content, ensuring all growth efforts translate into:

• Qualified leads
• Paid enrolments
• Activated learners

You will be expected to combine:

• Data-driven decision-making
• Creative campaign thinking
• Community-led growth
• Rapid experimentation

Success in this role means:

• Nigeria remains ALX’s top revenue market globally
• Growth becomes predictable and scalable
• ALX becomes a dominant voice in digital skills and the future of work

Specific Responsibilities

• Own Growth Strategy & Revenue: Design and execute the learner acquisition strategy to drive enrolments, payments, and revenue growth.
• Manage & Optimise the Funnel: Own the full learner journey (awareness → activation), identifying and fixing bottlenecks to improve conversion and performance.
• Lead Campaigns & Channel Expansion: Execute and optimise multi-channel campaigns (paid, organic, CRM, partnerships) focused on measurable outcomes.
• Drive Community & Partnership Growth: Leverage community, referrals, and partnerships to scale acquisition and reduce cost per learner.
• Run Growth Experiments: Test, measure, and scale new ideas across channels, messaging, and acquisition strategies.
• Generate Insights & Improve Performance: Track key metrics, analyse performance, and continuously refine growth strategy.
• Coordinate Cross-Functional Execution: Align marketing, recruitment, community, and partnerships to operate as a unified growth system.

Skill Requirements - Essential

• 10-12 years of experience in growth marketing, demand generation, or related roles
• Experience building and leading high-performing growth teams or agency ecosystems
• Proven track record of driving revenue through marketing and acquisition strategies
• Strong experience working within or leading marketing agencies (multi-campaign, performance-driven environments)
• Strong analytical capability with the ability to extract, manipulate, and interpret data to drive decisions
• Experience designing and executing multi-channel growth strategies (paid, organic, partnerships, community-led)
• Strong copywriting and messaging skills, with the ability to translate value propositions into high-converting campaigns
• Experience working cross-functionally with sales/recruitment teams to improve conversion and pipeline performance
• Proficiency with data and reporting tools (Excel/Google Sheets, dashboards, GA4, Looker or similar BI tools)
• Strong understanding of consumer behaviour in emerging markets, particularly in Nigeria or similar contexts
• Experience leading creative and content teams to execute campaigns at scale
• Ability to operate in fast-paced, high-growth environments with strong ownership and accountability
• Hands-on experience building and managing end-to-end acquisition funnels (awareness → conversion → activation → revenue)
• Demonstrated ability to enter and scale new markets, cities, or audience segments, including go-to-market execution and localisation

Skill Requirements - Preferable

• Strong experience with CRM systems and lifecycle marketing (email, WhatsApp, SMS, automation, segmentation)
• Familiarity with growth automation and AI-driven marketing systems
• Strong experimentation mindset, including A/B testing, hypothesis design, and continuous optimisation

Person Specification/Attributes

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.
• Analytical Discipline: Thinks in numbers, systems, and cause-and-effect relationships. Uses data consistently to inform decisions, prioritise actions, and evaluate performance.
• Commercial Mindset: Understands the link between growth activities and revenue outcomes. Focused on efficiency, ROI, and building scalable acquisition systems.
• Structured Thinking: Able to break down complex problems into clear frameworks, prioritise effectively, and communicate insights in a concise, actionable way.
• Storytelling & Communication: Translates strategy, data, and value propositions into compelling narratives that drive action across audiences (internal and external).
• Ownership & Accountability: Operates with a founder mindset; takes responsibility for outcomes, not just activities, and follows through to completion.
• Collaboration & Influence: Works effectively across teams and stakeholders, aligning different functions toward shared goals and driving execution through influence.
• Energy & Drive: Brings intensity, urgency, and focus to the role. Sustains high performance over time and contributes positively to team momentum.

Employment Type

This role is a full-time position.