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Senior Director of Product Management, Growth

San Francisco, CA

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,200 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About The Role & Team

As the Senior Director of Product Management for Growth, you will be the product leader for our growth team; and be the voice and thought leader for PLG across the entire product organization. You will own execution and analytics behind product-led Activation, Engagement, Monetization and retention growth levers driving continued momentum and success for our self-serve business.  From understanding business problems to digging into user psychology and data to testing hypotheses  - you will own an end-to-end growth process. But growth is not just about the business outcomes, so we rely on you to evangelize a growth mindset across the entire company and with customers! 

This role reports to Amplitude's Chief Product Officer. 

As a Head of Growth, you will: 

  • You get to build experiences & products for people doing PLG! 
  • Define product roadmaps and spearhead product-led growth strategy while supporting marketing and sales-led motions.
  • Lead and mentor a team of Growth product managers to drive excellence in embracing PLG methodologies and execution. 
  • Partner with your fellow product leaders to infuse PLG and growth mindsets across the product organization, and evangelize and drive a growth mindset across the company. 
  • Own growth levers across activation, engagement, self-serve monetization, and product-led sales outcomes.
  • Become an active participant and leader in the broader community of PLG experts 
  • Maintain and drive the experimentation development process.
  • Identify, optimize, and discover new loops across acquisition and engagement.
  • Own and evolve a self-serve monetization strategy.
  • Collaborate closely with your Growth Marketing counterpart and represent the self-serve business in leadership settings and presentations.

You'll be a great addition to the team if you have:

  • You think with frameworks across problems.
  • You can dive into detailed numbers and zoom out to strategy in the same thought.
  • You possess a growth mindset - seeing failure as a means to advance learning, leading to success.
  • You invest in understanding user psychology.
  • You are action-oriented and lead with influence.
  • You have existing PLG expertise to deliver strong product and business outcomes, with dynamically larger scope in scale and team development.
  • A deep understanding of sophisticated growth strategies and implementation with product adoption.
  • Navigate within a matrixed organization, working through and across multiple teams, functions, and structures.
  • Exceptional executive presence to influence others, from senior executives/C-staff to individual Growth practitioners.

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view. 

The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

  • Excellent ​M​edical, ​D​ental and ​V​ision insurance coverages, with 100% employer-paid premiums for employee ​M​edical, ​D​ental,​ ​​​​​​​​Vision on select plans
  • Flexible time off, ​p​aid holidays, and more
  • Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
  • Excellent Parental benefits including​:​ 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support 
  • Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
  • Employee Stock Purchase Program​ (ESPP)​

Other fun facts about Amplitude: 

  • We were recognized in the Newsweek Excellence Index 2024.
  • Our customers love us! They've said we're the #1 product analytics solution for 15 quarters in a row on G2.
  • We're focused on growth. Check us out in Deloitte’s 2023 Technology Fast 500™
  • We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.
  • We invest in our people. We offer mentorship programs, management training, and wellness initiatives. 
  • We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off. 
  • We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL. 
  • We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
  • Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

This role is eligible for equity, benefits and other forms of compensation.

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $337,000 - $506,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $303,000 - $456,000 total target cash (inclusive of bonus or commission)

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By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.

Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.

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Demographic Questions - United States

To help hold ourselves accountable to our diversity and inclusion objectives, and for government reporting purposes, please take a few moments to complete the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Why is Amplitude collecting demographic data? What is Amplitude trying to achieve by collecting this data?

Collecting demographic data is part of our commitment to inclusivity and fairness in the hiring process. Amplitude has made a commitment that all candidates experience a fair and equitable hiring process. As a data-driven company, we believe you can’t improve something if you can’t measure it. We are implementing methods to measure fairness in the Amplitude hiring process, and we need demographic data from applicants to achieve these goals. 

As set forth in Amplitude's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

 

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

 

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