Head of Growth and Digital Marketing (Sr. Director)

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,500 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About the Role & Team

Amplitude is seeking a visionary Head of Growth and Digital Marketing to lead and scale our growth and digital marketing efforts. Reporting directly to the Chief Marketing Officer, this role will be pivotal in driving Amplitude’s growth strategy, introducing our platform to millions of new users, and optimizing the marketing funnel to maximize both acquisition and retention.

As a key leader, you will oversee our performance marketing, web, and lifecycle teams, while also exploring and developing new channels such as affiliates and referrals. You will manage a substantial marketing budget, ensuring it delivers measurable, scalable outcomes that align with company objectives.

We’re looking for a strategic yet hands-on leader who thrives in a fast-paced, data-driven environment and is passionate about crafting innovative, customer-centric marketing strategies. To excel in this role, you must have experience driving growth in both Product-Led Growth (PLG) and Enterprise models, effectively balancing strategies that resonate with diverse customer segments. You will be responsible for achieving self-serve revenue targets and building a strong enterprise pipeline.

 

As the Head of Growth and Digital Marketing, you will:

Strategic Leadership

• Lead and develop high-performing teams across performance marketing, web engineering, conversion rate optimization, lifecycle marketing, affiliates, and other growth initiatives.
• Drive high-quality business signups and retention while maintaining a positive ROI.

Cross-Functional Collaboration

• Partner with Data, Engineering, Design, and Product teams to scale digital marketing efforts by 10x and optimize the self-service funnel.
• Collaborate with Enterprise Field Marketing to drive digital demand generation across all strategic sales segments.
• Work closely with Marketing Ops and Technology teams to ensure Amplitude leverages best-in-class data and technology capabilities to support growth.

Performance Optimization

• Analyze and refine the marketing funnel to uncover growth opportunities across the customer lifecycle.
• Lead the execution of rapid experimentation and A/B testing across channels to continuously enhance performance and results.

Budget Management and ROI

• Strategically manage and optimize an 8-figure marketing budget to drive efficient and scalable revenue growth.
• Collaborate with Data and Finance teams to improve attribution models, forecast growth, and effectively communicate ROI to senior leadership.

Quarterly Accountability to Targets

• Co-own the self-serve revenue target alongside the Product Growth team and provide monthly performance updates to the Leadership Team, highlighting opportunities and challenges.
• Co-own the enterprise pipeline target with the Field team, ensuring visibility into key program performance and upcoming initiatives for both Marketing and Sales.

Innovation and Culture Building

• Foster a culture of creativity, experimentation, and data-driven decision-making within the Growth & Digital Marketing team.
• Stay at the forefront of digital marketing innovation to ensure Amplitude's growth strategies remain competitive and cutting-edge.

 

You’ll be a great addition to the team if you have:

• Leadership Experience:
• 15+ years of experience in growth and digital marketing, with at least 5 years managing teams of 10+ members.
• Proven track record of leading and scaling growth initiatives for SaaS or tech companies.
• Technical Expertise:
• Deep understanding of SaaS business models, including sales-led, partner-led and product-led growth (PLG) engines.
• Demonstrated expertise in managing and scaling a portfolio of marketing channels, including Email, Organic, Paid Search, Generative, Paid Social, Programmatic, Video, Mobile, Affiliate, and others.
• Data-Driven Approach:
• Strong proficiency in leveraging data for decision-making, forecasting, and ROI reporting.
• Familiarity with advanced marketing tools, systems, and analytics platforms to drive measurable results.
• Results-Oriented:
• Proven ability to manage large marketing budgets and consistently achieve revenue growth targets efficiently.
• Experience in building scalable and repeatable marketing processes in a high-growth, fast-paced environment.

Preferred Qualifications

• Strong analytical and problem-solving skills, with the ability to dive into details and navigate ambiguity.
• A bias for action and curiosity, with a passion for exploring innovative growth tactics and strategies.
• Exceptional communication and leadership skills to effectively engage with cross-functional teams and senior stakeholders.

Join Amplitude as our Head of Growth and Digital Marketing, where you’ll have the opportunity to shape the future of our marketing strategy and play a pivotal role in scaling our impact across global markets. If you are a visionary leader with a proven track record of growth success, we’d love to hear from you!

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view. 

The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

• Excellent ​M​edical, ​D​ental and ​V​ision insurance coverages, with 100% employer-paid premiums for employee ​M​edical, ​D​ental,​ ​​​​​​​​Vision on select plans
• Flexible time off, ​p​aid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
• Excellent Parental benefits including​:​ 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support 
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program​ (ESPP)​

Other fun facts about Amplitude: 

• G2 Customer Reviews: #1 product analytics solution for 13 quarters in a row.
• Business Insider: A top tech company to bet your career on.
• Fast Company: #3 most innovative enterprise company in the world.
• Founded in 2012, Amplitude went public via a direct listing in September 2021 and is now trading under the ticker $AMPL. 
• We’re a global and fast-growing team! We have offices in New York (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and employees around the world.
• Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

This role is eligible for equity, benefits and other forms of compensation.

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $256,000 - $385,000 total target cash (inclusive of bonus or commission)

By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.

Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.