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Software Engineer II, Web

San Francisco, CA

Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,300 customers, including Atlassian, NBCUniversal, Under Armour, Square, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Summer 2025 Report. Learn how to optimize your digital products and business at amplitude.com.

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About The Role & Team

Amplitude’s marketing site, amplitude.com, is a core part of how we go to market. It’s where prospects explore the product, where launches and campaigns go live, and where we convert traffic into trials and customers. It’s also a production system - with performance, SEO, security, and reliability requirements that match our product.

This role sits within the PLG + Growth Platform team, a cross-functional group focused on building the infrastructure that powers how Amplitude grows. As a web engineer on this team, you’ll be responsible for the platform behind amplitude.com - a Next.js application powered by Sanity CMS and deployed via Vercel. The system supports self-serve publishing for non-technical users, but the engineering surface remains large: reusable component libraries, CMS schema evolution, structured data, rendering strategies, analytics instrumentation, and experimentation support.

You’ll work closely with stakeholders across Marketing, Brand, Product, and Engineering to enable fast, safe iteration on the site - while maintaining a high bar for code quality, site performance, and operational reliability. This role involves both feature work and platform stewardship: building new capabilities while also improving how the site is operated, measured, and maintained.

This is a good opportunity for someone who enjoys working on company websites with real business impact, and who wants to own a high-visibility surface end-to-end.

As a Software Engineer II on the Web team, you will:

  • Build and maintain amplitude.com using Next.js, TypeScript, and Sanity CMS
  • Design reusable page sections and evolve schema structures to support self-serve content creation
  • Optimize the site for performance, Core Web Vitals, SEO, and accessibility
  • Maintain and extend platform capabilities: CMS integrations, analytics instrumentation, Algolia indexing, and forms
  • Operate the site in production: triage issues, own deployments, monitor uptime, and support on-call responsibilities with clear runbooks
  • Ship pages and platform changes in close partnership with Marketing and Brand Design
  • Support feature launches, benchmarks, product release pages, and global marketing initiatives
  • Use AI tools like Copilot, Cursor, or ChatGPT to accelerate iteration while maintaining quality and correctness in your work
  • Contribute to a high-quality, fast-moving engineering culture with code reviews, documentation, and thoughtful architectural decisions

You'll be a great addition to the team if you:

  • Have 2+ years of experience as a web or fullstack engineer, ideally on a company website or similar marketing-driven surface
  • Are comfortable working in a modern web stack (Next.js, TypeScript, Git, Vercel or similar)
  • Understand how to build reliable, maintainable systems that support rapid iteration
  • Have worked with headless CMS platforms (Sanity preferred) and understand schema-driven site architecture
  • Care about shipping things that are correct, fast, and user-friendly - even when timelines are tight
  • Have experience instrumenting sites for analytics and experiments
  • Communicate clearly with cross-functional teams and can lead scoped projects independently
  • Take feedback seriously, improve through iteration, and hold a high bar for your own code
  • Use AI tools as a force multiplier, not a crutch, and are comfortable debugging or rewriting what they produce
  • Show strong critical thinking and a desire to keep growing, learning, and raising the bar

Bonus points if you:

  • Have led the technical side of a rebrand, global site rollout, or localization effort
  • Are comfortable navigating both the feature and platform layers of a site stack
  • Have worked on growth-focused systems — pricing pages, signup flows, launch surfaces
  • Understand how marketing sites and product surfaces work together to drive activation and conversion
  • Have experience improving SEO performance, rendering modes (SSG/SSR), or web accessibility in production systems
  • Are excited to own a high-visibility property and treat it like a product, not a static site

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view. 

The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

  • Excellent ​M​edical, ​D​ental and ​V​ision insurance coverages, with 100% employer-paid premiums for employee ​M​edical, ​D​ental,​ ​​​​​​​​Vision on select plans
  • Flexible time off, ​p​aid holidays, and more
  • Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
  • Excellent Parental benefits including​:​ 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support 
  • Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
  • Employee Stock Purchase Program​ (ESPP)​

Other fun facts about Amplitude: 

  • We were recognized in the Newsweek Excellence Index 2024.
  • Our customers love us! They've said we're the #1 product analytics solution for 19 quarters in a row on G2.
  • We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.
  • We invest in our people. We offer mentorship programs, management training, and wellness initiatives. 
  • We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off. 
  • We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL. 
  • We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
  • Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

This role is eligible for equity, benefits and other forms of compensation.

Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $138,000 - $207,000 total target cash (inclusive of bonus or commission)

Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $154,000 - $231,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $154,000 - $231,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $138,000 - $207,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $138,000 - $207,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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#LI-Hybrid

By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.

Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.

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Demographic Questions - United States

To help hold ourselves accountable to our diversity and inclusion objectives, and for government reporting purposes, please take a few moments to complete the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Why is Amplitude collecting demographic data? What is Amplitude trying to achieve by collecting this data?

Collecting demographic data is part of our commitment to inclusivity and fairness in the hiring process. Amplitude has made a commitment that all candidates experience a fair and equitable hiring process. As a data-driven company, we believe you can’t improve something if you can’t measure it. We are implementing methods to measure fairness in the Amplitude hiring process, and we need demographic data from applicants to achieve these goals. 

As set forth in Amplitude's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

 

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

 

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