Back to jobs
New

Senior Marketing Manager, Competitive Intelligence

Remote - San Francisco, United States

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together!

We are looking to hire an experienced Senior Marketing Manager, Competitive Intelligence, to join our growing Product Marketing team. At Anaplan, we are transforming the way organizations plan and operate by connecting people, data, and plans across the enterprise. Our platform powers decision-making across Finance, Supply Chain, Workforce, and Revenue Performance Management, enabling companies to move faster, operate more efficiently, and outperform their competitors. 

In this role, you will serve as a strategic leader responsible for developing and scaling Anaplan’s competitive intelligence program across our portfolio of applications. You will analyze market dynamics, competitive positioning, and industry trends to help shape product strategy, marketing messaging, and sales enablement. You will also support our analyst relations efforts by helping ensure consistent, compelling engagement with key industry analysts. 

As a key member of the Product Marketing team, you will partner closely with Product, Sales, Pre-Sales, and Sales Enablement to deliver competitive insights that sharpen market positioning, strengthen sales strategies, and increase win rates across Anaplan’s lines of business. This role is ideal for a strategic marketer who thrives on competitive strategy, storytelling, and translating market intelligence into clear actions that drive go-to-market success and revenue growth. 

 

Your Impact 

Deliver Sales-Focused Competitive Enablement 

  • Partner closely with sales leadership to identify competitive gaps and improve win rates in strategic deals
  • Enable sales teams with tools and messaging to confidently articulate Anaplan’s differentiation throughout the sales cycle
  • Create competitive battlecards, win/loss insights, positioning frameworks, and sales playbooks that help field teams effectively position Anaplan against competitors
  • Monitor competitive landscapes, emerging vendors, and industry trends to identify opportunities and risks for Anaplan’s platform and applications 

Shape Market Messaging and Positioning

  • Collaborate with Product Marketing and Solutions Marketing leaders to refine differentiated messaging and positioning across Anaplan’s applications and platform
  • Develop actionable insights that inform product strategy, messaging, and go-to-market priorities
  • Translate competitive insights into compelling narratives that strengthen Anaplan’s value proposition in key markets 

Support Analyst Relations 

  • Partner with the corporate analyst relations team to help drive engagement with leading industry analysts covering enterprise planning, supply chain, finance transformation, and revenue performance management
  • Support analyst briefings and inquiries with clear competitive narratives and supporting materials 

Drive Cross-Functional Market Insights

  • Work closely with Product Management, Marketing, and Sales to provide competitive insights that support product roadmap decisions, campaigns, launches, and market expansion strategies
  • Support key initiatives such as product launches, industry campaigns, and strategic market positioning efforts 

 

Your Experience 

  • 6–8+ years of experience in competitive intelligence, product marketing, solutions marketing, or strategy roles within B2B enterprise software
  • Deep understanding of the enterprise planning and EPM market, including platforms such as Anaplan, Workday Adaptive Planning, Oracle EPM Cloud Planning, Pigment, OneStream, Planful, or IBM Planning Analytics. Experience may come from hands-on implementation, model development, solution architecture, product marketing, or competitive strategy within these ecosystems.
  • Experience analyzing competitive landscapes in enterprise applications, cloud platforms, analytics, planning technologies, or adjacent markets
  • Strong ability to translate market and competitive insights into actionable messaging, positioning, and sales enablement assets
  • Experience supporting analyst relations or engaging with industry analysts is strongly preferred
  • Excellent storytelling, writing, and communication skills with the ability to simplify complex topics into compelling narratives
  • Demonstrated ability to influence cross-functional stakeholders including Product Management, Sales, and Marketing leadership
  • Highly analytical, curious, and proactive, with the ability to synthesize information quickly and communicate insights clearly
  • Self-starter who thrives in fast-moving environments and can manage multiple priorities while delivering impactful results 

#LI-REMOTE

Base Salary Range:

$154,000 - $209,000 USD

Our Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren’t just words on paper – this is what drives our innovation, it’s how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.  

Fraud Recruitment Disclaimer  

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  

Anaplan does not:  

  • Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.   
  • Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.  

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.   

 

Create a Job Alert

Interested in building your career at Anaplan? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Anaplan’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.