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Paid Social Manager

Remote, United States

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

Position Overview:

We’re looking for a strategic, content-savvy Paid Social Manager to lead Apollo’s mid-funnel demand generation efforts through Meta. This role is designed for someone who knows how to turn paid social into a high-leverage content distribution channel that helps build pipeline rather than just capturing leads.

You will manage and scale paid social programs that deliver strong engagement, warm up our ideal customer profile (ICP), and support multi-touch buying journeys. The ideal candidate has a strong B2B marketing background and knows how to turn brand, product, and thought leadership content into effective paid campaigns that educate and influence.

 

What You’ll Do:

Paid Social Campaign Management (Meta):

  • Own the strategy and execution of Meta ad campaigns, focused on distributing content that educates and engages our target audience.
  • Work closely with content, product marketing, and design teams to turn blogs, webinars, case studies, and product content into compelling campaigns.
  • Build targeting strategies that focus on Apollo’s ICP and the stakeholders involved in purchase decisions within B2B SaaS companies.
  • Test and refine ad creatives, formats, and messaging to improve content consumption and increase engagement quality.
  • Optimize campaigns for mid-funnel outcomes such as content engagement, session depth, and influenced pipeline rather than just conversions.

Demand Generation Strategy and Channel Development:

  • Define the role of paid social within the broader B2B demand generation mix, including how it complements channels like SEO, email, and nurture programs.
  • Explore and test Meta ad formats including video, carousels, and lead ads to increase reach and value.
  • Collaborate with marketing operations to ensure accurate attribution and effective tracking throughout the funnel.

Analytics and Optimization:

  • Use tools such as GA4 and Meta Ads Manager to analyze campaign performance and uncover optimization opportunities.
  • Leverage reports and dashboards that show key metrics like engagement rates, audience insights, and impact on pipeline and revenue.
  • Run structured experiments to test messaging, creative formats, and audience segments.

What You Bring:

  • 6+ years of B2B growth or demand generation experience, including 4+ years managing Meta Ads hands-on.
  • A strong track record of using paid social for mid-funnel demand generation, not just bottom-of-funnel lead capture.
  • Experience managing six-figure monthly budgets and running content-centric Meta campaigns that support the buyer journey.
  • Strong understanding of how content, creative, and targeting work together to influence B2B stakeholders.
  • Proficiency in GA4, Google Tag Manager, and attribution frameworks.
  • Strong communication, project management, and analytical skills.
  • Facebook Blueprint certification is a plus.

We are AI Native

Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you. 

Learn more here!

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