Associate Program Manager, Partner & Sponsorship Marketing

Canada

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world.  AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work. 

About You 

We’re looking for a highly collaborative and detail-oriented Associate Partner Marketing Manager to support, and help grow and scale our strategic providers.  The Associate Partner Marketing Manager role is dedicated to accelerating growth for our providers by offering strategic guidance and marketing expertise. We work closely with each provider to craft impactful initiatives that engage both the AppDirect internal team and our broader advisor community.

This cross-functional role partners closely with Marketing, Sales, and Provider Management,  ideal for someone who enjoys hands-on execution, process optimization, and growing strategic partnerships.

In this role, you’ll participate in sponsorship program creation, selling and executing and managing day-to-day program management.  You’ll work collaboratively to keep timelines on schedule, maintain high standards of delivery, and provide clear, timely updates to necessary stakeholders.

What you'll do and how you'll have an impact:

  • Provider Communication & Consultation: Lead regular cadence calls with providers, articulating complex program details and nuances. Advise providers on the best opportunities within AppDirect to achieve their marketing and business goals.
  • Execution & Management: Act as the primary point of contact for a portfolio of providers, managing the end-to-end delivery from planning execution and ROI measurement.  You’ll coordinate timelines, cadence calls and deadlines; enforce branding and content standards; coordinate event registration and pre-event preparation and onsite logistics (speaker preparation, logo placement, etc.) and optimize Marketing Development Funds (MDF) to maximize sponsor value and program ROI.
  • Stakeholder Collaboration: Coordinate efforts across Marketing, Sales, Events, and Training teams to ensure timely and accurate fulfillment of provider commitments.
  • Program & Campaign Management: Partner with providers to develop and coordinate content for joint, multi‑channel initiatives (web, email, newsletters, content, events, training). Work cross‑functionally with internal teams to launch integrated campaigns that align messaging, timelines, and KPIs to program priorities and business goals. 
  • Sponsorship Selling: Support the annual sponsorship sales cycle by preparing materials, presenting program structure and value to prospective and returning providers, and coordinating outreach.  Drive revenue through upsell and cross-sell efforts by tracking outreach and provider interest, and sharing actionable learnings and best practices across the team to improve consistency and conversion.
  • Project Management:  Oversee multiple concurrent providers with varied deliverables:  prioritize tasks, coordinate cross-functional owners, and mitigate risks to meet deadlines.  Maintain MDF or coop tracking (commitments, sales, collections) in project/CRM tools to ensure financial and delivery accountability.  
  • ROI Articulation:  Leverage marketing and engagement data from tools like DOMO and HubSpot to quantify performance, translate metrics into clear ROI narratives, and deliver actionable recommendations that help providers optimize their investment.
  • Performance Optimization:  Monitor key metrics and team KPIs, and translate insights into tactical changes that improve campaign performance, impact and sponsor ROI.  

What we’re looking for:

  • 2+ years of experience in end-to-end partner marketing or campaign planning through execution of Provider/Partner/Sponsor marketing programs including:
    • Being the primary point of contact for providers/partners.
    • Defining scope, developing detailed timelines, establishing clear deliverables, and driving optimizations based on analytical results.
    • Project coordination, program operations, and/or project management with the ability to manage multiple deadlines and complex, varying deliverables simultaneously.
    • Basic understanding of what constitutes a well-rounded marketing partnership and the strategy required to execute a partner marketing sponsorship.
    • Preferred experience in a B2B environment, ideally within the MSP, IT, Marketplace, SaaS or Telecom channel.
  • Direct experience managing co‑op or equivalent partner-funded co‑op programs is highly preferred. Including MDF, budgeting, claims/claim submission, reconciliation, compliance, and working with partner portals and account/channel teams. 
  • BS/BA degree in business, marketing or a related field preferred.
  • Exceptional communication skills with the ability to clearly and effectively communicate complex marketing strategy and objectives, influence internal and external stakeholders, and adapt priorities based on feedback and business needs.
  • Strong organizational skills and meticulous attention to detail with proven ability to prioritize tasks and meet deadlines.
  • Proven ability to collaborate effectively with cross-functional internal teams (i.e. Sales, Marketing, Events.)
  • Comfortable with analyzing marketing data, understanding key metrics, and the ability to grow into an individual who can strategically articulate ROI.
  • Proactive, answer-first mindset: takes ownership, anticipates issues and follows through to resolution.
  • Familiarity with monday.com or other work-management platform preferred.

Yearly salary range for remote candidates in Canada: $62,720-$82,320 CAD

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

Create a Job Alert

Interested in building your career at AppDirect? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...

Share one example showing scope, stakeholder coordination, budget/MDF responsibility, and the outcome.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in AppDirect’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.