Senior Brand Designer

About the Role

Salary (NYC, NJ): $140K - $165K

*Candidates located in the greater NYC area will be on a hybrid schedule requiring 3 days in office.

april, a disruptive B2B fintech start-up in the tax space, is looking for a Senior Brand Designer to evolve our brand system and craft compelling, high-impact visual assets for marketing campaigns, sales materials, and digital experiences. This is an opportunity to play a key role in shaping our brand as we refresh our identity for our next chapter of growth.

About You

• You think creatively and strategically about your design work, thoughtfully applying brand systems to new marketing materials with purpose and consistency.
• You enjoy presenting your work to cross-functional teams and senior leadership, clearly explaining the rationale behind your design choices.
• You have experience designing for marketing websites, including creating assets aligned with UX wireframes and existing design patterns.
• You’ve built internal tools and templates for non-designers to maintain consistency in building repeatable assets (e.g. Google Slides templates, Figma templates). 
• You’re comfortable working on B2B sales presentation design, crafting visually compelling presentations and infographic-type visuals that communicate complex ideas without overused clichés (e.g., conveying AI without using a brain icon).
• You know how to manage tasks and projects efficiently, keeping track of priorities and communicating with stakeholders about timelines.

Key Responsibilities 

• Play a key role in our brand refresh, helping define and evolve our brand guidelines for this new B2B focused iteration.
• Design a wide range of marketing assets, including website visuals, newsletters, marketing emails, landing pages, sales decks, and social media.
• Manage and enhance our marketing website—experience with modern, designer-oriented CMS platforms (we use Plasmic) is a must.
• Develop creative assets for event marketing, including sponsorship activations, and branded swag—going beyond logos on merchandise to craft smart, contextual messaging that resonates with both internal and external audiences.
• Collaborate with the product design team to create demo videos and product walkthroughs that support marketing and sales initiatives.
• Work closely with the content marketing team to develop compelling visual content for videos and social platforms.
• Oversee and manage a part-time freelance designer to support smaller-scale production tasks, ensuring efficiency and consistency in design output.

Experience

• 6-8 years of experience, ideally with a mix of agency roles and in-house as a  graphic designer on a marketing team.
• B2B and financial services experience is a HUGE plus.
• Experience building and evolving new brand guidelines.
• Deep proficiency in Figma and other relevant design tools.
• Experience with web design and CMS platforms (we use Plasmic)
• A portfolio showcasing diverse design work across multiple mediums, demonstrating innovation, strategic thinking, and an ability to work within established brand systems.
• Bonus: Experience with video editing or animation (or a willingness to learn).
• If you’re excited to help build a growing brand and thrive in a collaborative, fast-paced environment, we’d love to hear from you!

About april

april is the only embedded, year-round tax platform built to power smarter financial decisions. From filing to planning to onboarding, april’s white-labeled tools bring real-time tax intelligence into the platforms people already use, helping users understand the impact of every paycheck, equity transaction, or income shift, and stay on top of tax payments throughout the year. Built to handle even the most complex tax situations, april’s AI-powered tax engine ingests data directly from partner apps to deliver accurate outcomes in record time—making tax planning and filing more connected, contextual, and accessible than ever. With API-first infrastructure and seamless data integrations, april helps partners deliver more value, deepen loyalty, and turn taxes into a strategic edge—for their clients and their business.