Senior Product Marketing & Communications Manager

About the role

Salary: $120K - $150K

*Candidates located in the greater NYC area will be on a hybrid schedule requiring 3 days in office.

april is looking for a Senior Product Marketing & Communications Manager who can bridge product, marketing, and client success to drive taxpayer adoption post-sale—and influence how we win new business. This role is primarily focused on B2C adoption marketing through our partners: supporting our clients’ marketing teams to successfully launch and grow april-powered tax experiences inside their apps.

You’ll also work closely with our Sales and Client Success teams to feed real-world insights back into our pre-sale product positioning and pricing strategies. You’ll be hands-on building product communications like lifecycle messaging, landing pages, and pricing materials that move the needle on sign-ups and completions.

You’ll wear many hats: strategist, copywriter, advisor, researcher, and project quarterback.

If you want to build a new fintech category, shape how embedded tax gets marketed to millions of taxpayers, and work closely with a tight, senior team—this is it.

Key responsibilities

• Build onboarding flows, lifecycle communications, and product marketing assets (email sequences, push, in-app, landing pages) that drive end-user adoption and engagement.
• Work closely with Product, Sales, and Client Success to ensure adoption marketing is tightly aligned with product capabilities and partner goals.
• Partner with our clients’ marketing teams to co-create and implement taxpayer communications that are embedded inside their apps and experiences.
• Create plug-and-play templates, playbooks, and marketing toolkits to help partners go live faster and market more effectively.
• Surface insights from post-sale adoption work to help refine pre-sale messaging, pricing strategies, and competitive differentiation.
• Collaborate with Sales on updating product collateral and partner enablement materials based on what’s resonating.
• Conduct market research and competitive analysis to support positioning, pricing, and go-to-market decisions.
• Own writing and editing for B2B and B2C marketing communications.
• Use AI tools as a force multiplier to do more with less.

Experience

• 5–8 years of experience in product marketing, lifecycle marketing, or growth marketing at fintechs, startups, or high-growth companies.
• You’ve worked on complex products and aren’t afraid to dive deep into new arenas and learn quickly with SMEs.
• You’re comfortable creating landing pages, onboarding comms, and user-facing messaging on your own (without copywriting support).
• You understand pricing, market analysis, and how to position products to win.
• Comfortable designing customer journeys and working in new platforms and tools and willing to learn and manage our Braze instance.
• You’re highly cross-functional: known for being an effective communicator, running tight meetings, and aligning teams.
• You thrive on small teams where strategy and execution go hand-in-hand—you’re comfortable shifting between planning, writing, optimizing, and partnering with SMEs as needed.
• You move fast, think clearly, and value action over perfection.

About april

april is on a mission to democratize tax planning and provide smarter, year-round tax solutions that help people make the most of their financial opportunities. Taxes shouldn’t be an afterthought—they should be an integrated part of better financial decision-making.

We provide access to intelligent tax insights that help individuals optimize their tax situation before year-end, while reducing stress and eliminating extra work come tax season. By embedding tax capabilities directly into the financial platforms you already use, we turn a traditionally complex process into a seamless, value-add experience.

At april, we’re redefining the role of taxes in financial services—making them more accessible, intuitive, and beneficial. If you’re excited to help transform the future of taxes, we’d love to hear from you.