Marketing Director - Atlanta, GA

Atlanta, GA

Company Overview 

Asset Living is a third-party management firm with a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.   

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.    

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.   

Marketing Director

The Marketing Director is responsible for maintaining, improving, and executing marketing strategies. This position will help drive property performance and support the Regional Leadership and community site teams. Essential duties and responsibilities include, but are not limited to, the below job specifications.  Additional responsibilities or functions that can be performed safely may be required as deemed necessary by Asset Living.

Essential Duties & Responsibilities

    • Reviews marketing metrics every quarter (SEO, SEM, website performance, geo-targeting, ILS performance, etc.) with Regional Leadership, providing suggestions on how to maximize marketing spend, generate quality leads, and improve lead-to-lease ratios.
    • Development and implementation of marketing plans.
    • Provide additional marketing support and analytics as needed or requested.
    • Works with the training team to develop marketing-based training programs
    • Oversees community’s monthly ILS/Digital audits and aids if any correction is needed.
    • Assist in the development of community marketing budgets and ensure operation within
    • Direct oversight of 3rd party marketing vendors
    • Complete marketing help desk tickets
    • Collaborates with vendors and third-party training providers to arrange employee registration for and participation in outside training programs
    • Responsible for social media presence (Facebook, Instagram, Google +, LinkedIn, etc.)
    • Manages Social Media Ambassador program
    • Create monthly social media calendars for onsite team members as well as partner with them to ensure the success of their social media presence.
    • Ensures brand consistency in all marketing materials
    • Completes all required marketing-related tasks during the acquisition and disposition of communities
    • Performs other related duties as assigned.
  • Education/Experience
    • Minimum of 2 years experience in a marketing role
    • Knowledgeable in all aspects of onsite property management, from leasing to service to management.
    • Strong verbal and written communication skills.
    • Excellent organizational skills and attention to detail.
    • Ability to handle pressure due to complexity and time sensitivity.
    • Highly motivated and able to work independently.
    • Advanced knowledge of Microsoft Office, Yardi software proficiency, as well as other web-based products currently used or to be used in the future.
    • Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.

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