New

Senior Director, Regional Leasing & Training

Remote

Company Overview 

Asset Living is a third-party management firm with a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.   

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.    

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.   

Senior Director, Regional Leasing & Training

The Senior Director, Regional Leasing & Training (Sr. RLTD) is responsible for providing strategic leadership and operational excellence across a portfolio of multifamily or student housing communities. This role leads all aspects of leasing, marketing, training, and client communication to ensure the portfolio meets and exceeds leasing goals, resident satisfaction standards, and financial performance. The Senior Director acts as a key liaison between ownership groups, vendors, and internal teams, proactively identifying opportunities, addressing challenges, and enhancing resident and client satisfaction through innovative solutions and hands-on leadership.

Essential Duties & Responsibilities

Strategic Leadership & Client Communication

  • Proactively maintain open, clear, and empathetic communication with clients, SVPs, and Regional Managers; escalates when appropriate.
  • Deliver complex or sensitive messages in a professional, solution-oriented manner.
  • Listen actively and incorporate diverse feedback when shaping strategic decisions.
  • Represent the company in ownership meetings; contribute to strategic discussions and business expansion opportunities.
  • Provide creative direction for property-level marketing and ensure consistency in messaging and branding.
  • Communicate property insights, visit feedback, and market intelligence to internal stakeholders.

Leasing & Marketing Strategy

  • Develop and implement innovative marketing and leasing strategies that align with company goals and local market dynamics.
  • Drive preleasing performance that consistently exceeds market averages.
  • Monitor leasing velocity and marketing ROI using analytical platforms (e.g., JTurner, Ninjacat, Domo, College House).
  • Identify and remove barriers to leasing performance through cross-functional collaboration.
  • Evaluate and implement emerging marketing technologies and third-party platforms (e.g., Rentgrata, BetterBot, Apts.com).
  • Provide advanced digital marketing analysis and guidance to teams; coach on effective use of platforms like Canva and Mailchimp.

Team Development & Portfolio Support

  • Mentor and train new and existing RLTDs, fostering a collaborative and high-performing team environment.
  • Actively develop and promote leasing and training talent across the portfolio, supporting career progression and performance improvement.
  • Provide ongoing coaching to onsite teams through regular site visits, performance analysis, and portfolio-wide training sessions.
  • Reinforce and recognize team successes to boost morale and engagement.
  • Bring portfolio teams together to establish and execute a shared leasing vision.

Resident Experience & Retention

  • Oversee the design and implementation of resident retention programs that foster strong community engagement and satisfaction.
  • Analyze resident feedback and survey data to guide experience-focused improvements.
  • Guide onsite teams in addressing resident concerns promptly and empathetically.
  • Ensure properties maintain or exceed resident retention and online reputation goals.

Business Acumen & Reporting

  • Demonstrate deep knowledge of market trends, competitive positioning, and company performance metrics.
  • Analyze leasing, marketing, and customer experience data to identify gaps, opportunities, and solutions.
  • Collaborate on portfolio budgeting, revenue forecasting, and marketing plans.
  • Ensure accurate and timely leasing and marketing reporting across the portfolio.
  • Participate in cross-functional initiatives that drive innovation and consistency across departments.

Vendor & Partner Relations

  • Manage vendor relationships to ensure high-quality marketing and technology solutions.
  • Act as a strategic liaison between clients and vendors, aligning services with client expectations and company standards.
  • Evaluate third-party marketing platforms and vendor partnerships to maximize ROI and leasing results.

Travel

  • Ability to travel regularly for site visits, client meetings, and team development is required.

Education & Experience

  • Bachelor’s degree or certifications in marketing or property management preferred.
  • Minimum 5 years of experience in multifamily/student housing with progressive leadership responsibilities.
  • Demonstrated success in leading high-performing leasing teams across multiple markets.
  • Strong analytical, strategic thinking, and communication skills.
  • Proficiency with leasing systems (Entrata), analytics tools (JTurner, Domo, Ninjacat), and marketing platforms (Canva, Mailchimp, third-party vendors).
  • Deep understanding of Fair Housing laws, digital marketing trends, and resident engagement strategies.
    This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.

#LI-Remote

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Asset Living’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.