Job Application for Senior Director, Product Marketing at AtriCure

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AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure’s Isolator® Synergy™ Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure’s AtriClip® Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure’s Hybrid AF™ Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure’s cryoICE cryoSPHERE® probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on Twitter @AtriCure.

We foster a culture of inclusion by embracing diverse experiences and individuals where everyone’s authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.

POSITION SUMMARY:

The Senior Director, Product Marketing is responsible for owning and advancing the overall strategy, growth, and performance of the Pain Management portfolio. This role leads the business case for sustained portfolio growth, owns enterprise‑level portfolio and lifecycle strategy, and drives both upstream innovation and downstream commercialization initiatives across the pain management therapy area.

The position serves as the primary voice and champion for Pain Management, shaping the long‑term vision while ensuring disciplined execution across multiple products, platforms, and stages of maturity. This role is accountable for leading and influencing cross‑functional stakeholders—including Sales, Marketing, Training & Education, Research & Development, Operations, Finance, Quality, and Regulatory—to deliver differentiated solutions, successful product launches, strong customer and KOL engagement, and measurable business results across the full Pain Management portfolio.

ESSENTIAL FUNCTIONS OF THE POSITION:

Own and lead the overall product marketing and portfolio strategy for the Pain Management business, serving as the primary voice and champion for the therapy area across the organization.
Set the long‑term vision and growth strategy for Pain Management based on deep understanding of clinical practice, patient pathways, market dynamics, reimbursement, customer needs, and competitive landscape.
Own full product lifecycle and portfolio strategy across multiple pain management solutions (e.g., cardiac, thoracic, extremity), representing the portfolio in enterprise‑level portfolio governance, investment, and prioritization decisions.
Define and execute integrated product marketing strategies across the Pain Management portfolio, including value proposition development, positioning, messaging architecture, segmentation, go‑to‑market strategy, and launch excellence to drive adoption, revenue growth, and profitability.
Establish and champion a data‑driven operating culture across the portfolio by defining key business, market, and performance metrics to inform decisions, prioritize investments, and track portfolio health and impact.
Lead customer, clinician, and thought‑leader engagement across the Pain Management space, building strong partnerships with physicians, advanced practice providers, hospitals, health systems, and KOLs, and contributing to enterprise‑wide thought‑leader strategy and engagement models.
Guide innovation and future pipeline strategy within Pain Management by identifying unmet clinical needs, emerging technologies, evolving standards of care, and new market opportunities to inform product development and long‑range strategic planning.
Partner closely with R&D and cross‑functional teams to translate voice‑of‑customer, market, and clinical insights into differentiated product requirements, evidence strategies, and successful product development across the portfolio.
Ensure regulatory, legal, and compliance alignment in all product marketing, messaging, and portfolio planning activities, reinforcing a strong culture of compliance.
Collaborate with Sales, Training & Education, Market Access, and International teams to align portfolio strategy, enable the field with compelling value stories and tools, and support achievement of global revenue, adoption, and market expansion objectives.
Lead, develop, and mentor high‑performing product marketing teams responsible for multiple products and initiatives, shaping organizational design, building future leaders, and fostering a culture of accountability, innovation, and continuous improvement.
Develop and manage portfolio‑level budgets and resourcing plans, ensuring efficient allocation of people and capital to support strategic priorities and financial commitments.
Act as a senior enterprise leader, influencing without authority, shaping ways of working, driving cross‑functional alignment, and contributing to broader commercial, marketing, and corporate strategy initiatives.

ADDITIONAL ESSENTIAL FUNCTIONS OF THE POSITION:

Regular and predictable work performance
Ability to work under fast-paced conditions
Ability to make decisions and use good judgement
Ability to prioritize various duties and multitask as required
Ability to successfully work with others
Additional duties as assigned

BASIC QUALIFICATIONS:

Bachelor’s degree in marketing, biomedical engineering required or demonstrated equivalent combination of education, training and experience
Minimum of thirteen (13) years successful sales/marketing or related experience in medical devices
Minimum ten (10) years managerial experience
Track record of thorough analysis of a business unit, coupled with the ability to win supporters in the larger organization
Experience aligning with top company executives and leading through influences
Direct experience with US and INTL physicians, strong familiarity with Cardiac, Thoracic, and/or Vascular procedures
Ability to influence cross-functional teams without formal authority, in particular R&D teams
Builds and nurtures relationships internally and with external customers
Analytical and strategic, effective communicator, and strong moderator/presenter
Hands-on and able to manage multiple deadlines in a fast-paced environment
Ability to travel up to 50%

PREFERRED QUALIFICATIONS:

MBA or advanced degree
Experience with international organizations and customers

OTHER REQUIREMENTS:

Ability to regularly walk, sit, or stand as needed
Ability to occasionally bend and push/pull as needed
Ability to pass pre-employment drug screen and background check

#LI-KN1

Positions in Minnesota

Minnesota pay range

$200,000 - $275,000 USD

AtriCure has a variety of benefits available for US based employees and their families. Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 30 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more. Corporate-based employees also have full access to our on-site fitness center and cafeteria. To see a complete list of our benefits, please visit our careers website: https://www.atricure.com/careers-atricure/benefits.

AtriCure participates in the federal E-Verify program to confirm the identity of and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here https://www.e-verify.gov AtriCure is an Equal Employment Opportunity/Affirmative Action employer and provides Drug Free Workplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity or any other characteristic protected by federal, state, or local law(s).

You may access our global privacy policy here: https://www.atricure.com/privacy

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Senior Director, Product Marketing

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