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Principal Product Marketing Manager

United States
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
 
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
 
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!

About the Role

We’re looking for a Principal Product Marketing Manager to shape how we tell the story of AI across our omnichannel platform. In this role, you’ll define a durable messaging and storytelling framework that brings together our AI-powered capabilities—translating complex innovation into clear, compelling customer value.

You’ll lead how our narrative comes to life across campaigns, sales, product experiences, and thought leadership. Partnering closely with Product, Demand Generation, Sales, and Brand, you’ll ensure our story is cohesive, differentiated, and resonates with both technical and business audiences.

If you are a storyteller with the technical depth to understand modern AI—and the influence to drive alignment across teams—this role will energize you.

What You’ll Accomplish

Define the AI + Omnichannel Narrative

  • Shape how we position and communicate transformative AI experiences on our omnichannel platform, translating advanced capabilities into clear, compelling customer value.

  • Develop a durable messaging framework spanning AI-driven personalization, automation, and orchestration across channels.

  • Create a cohesive narrative that connects product innovation to real customer outcomes and business impact.

Lead Omnichannel Storytelling at Scale

  • Bring the platform story to life across every touchpoint—web, campaigns, lifecycle, sales, events, and partner channels.

  • Ensure consistency and clarity of messaging across a complex, multi-product ecosystem.

  • Partner with Brand and Content to deliver high-impact storytelling across formats (campaigns, thought leadership, launch events.

Lead Strategic Go-to-Market

  • Own GTM strategy for our platform launches, ensuring strong differentiation and clear value articulation.

  • Partner cross-functionally with Product, Demand Gen, Sales, and Customer Success to align on messaging and execution.

  • Influence product direction by bringing market, competitive, and customer insights into roadmap discussions.

Drive Alignment at the Executive Level

  • Partner with senior leadership to define and align on product marketing strategy and narrative direction.

  • Act as a unifying force across PMM, Product, and GTM teams to ensure consistency in how we go to market.

  • Serve as a trusted advisor on messaging for high-visibility initiatives.

Inform Strategy with Market Insight

    • Conduct market, customer, and competitive research to inform positioning, messaging, and GTM strategy.

    • Continuously refine narratives based on performance, feedback, and evolving market dynamics.

Your Expertise

  • 8–12+ years of experience in product marketing within B2B SaaS, ideally working on highly technical or platform products.
  • Experience marketing AI-powered products (e.g., generative AI, agents, automation, personalization, or data platforms).
  • Proven ability to lead complex positioning and messaging initiatives with visibility at senior leadership and executive levels.
  • Exceptional storyteller who can simplify complex concepts without losing depth or credibility.
  • Strong executive presence and communication skills, with experience influencing cross-functional stakeholders.
  • Highly collaborative, with a track record of driving alignment across Product, Marketing, and Sales.
  • Experience mentoring others and raising the bar for product marketing craft.

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

  • The US base salary range for this full-time position is $130,000 - $170,000 annually + equity + benefits
  • Our salary ranges are determined by role, level and location

#LI-MM1

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Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
 
Learn more about AWAKE, Attentive’s collective of employee resource groups.
 
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
 
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know. 

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Our company values diversity. To ensure that we comply with reporting requirements and to learn more about how we can increase diversity in our candidate pool, we invite you to voluntarily provide demographic information in a confidential survey at the end of this application. Providing this information is optional. It will not be accessible or used in the hiring process, and has no effect on your opportunity for employment.

 

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