Paid Search Specialist
About us
At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe. And Auctane is just getting started.
Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, Stamps.com, ShipEngine, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.
Our values
Win as One. Delight Customers. Deliver Great Outcomes.
About the role
As Paid Search Manager you will work across all Auctane brands globally. You will be responsible for creating and managing high-performing paid search campaigns that grow sign ups and revenue. Additionally, this individual will work to identify opportunities for optimization in existing channels and new channels to test.
This position is hybrid (3 days per week in office) and is located in Austin, Texas.
Travel requirements: Less than 5%
About the team
The Performance Marketing team is a cross-functional group of smart, talented, and experienced professionals. We are a growing team managing a multi million dollar media mix that includes PPC, paid social, display, TV, audio, affiliates, direct mail, and more.
What will you be doing?
- Manage and closely monitor our paid search programs on Google and Bing.
- Closely analyze paid search metrics, regularly making optimizations and recommendations for improvement.
- Allocating and optimizing media budgets to meet performance goals.
- Develop paid search strategies that align with our overall marketing and business objectives.
- Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency.
- Work closely with analytics and business operations, our agencies, and intelligence partners to strengthen and grow a world-class paid search marketing program across tracking, attribution, automation, and optimization.
- Conduct keyword research and analyze ad copy for optimization opportunities.
- Partner with the SEO team to design and implement strategies for better reporting and SERP coverage.
- Work with Paid Search and CRO teams to design landing page testing plans and strategies.
What are we looking for?
- 3-5 years of hands-on experience in a paid search role.
- Direct campaign management experience required.
- A history of managing highly-performant paid search programs.
- 4-year college degree, preferably in marketing, business, or related field.
- Highly organized and analytical professional who makes data-driven decisions.
- Experience working with a variety of different departments and the ability to build business relationships
- Experience with various marketing tools (Google Ads, Microsoft Ads, Shopify, SA360)
- Strong time management skills; able to multitask and prioritize according to business needs.
What will make you stand out?
- Experience managing Shopify ads accounts
- Experience automating tasks in Google and Microsoft ads platforms using scripts.
- Experience automating tasks in Google and Microsoft ads platforms using rules.
- Experience with Google Ads Editor and Microsoft Ads Editor.
- Experience in B2B SaaS industries.
- Experience with Salesforce and Hubspot.
The Tech
- Google Ads
- Microsoft Ads
- Looker
- Google Analytics
- Shopify ads
- SA360
- Google Ads Editor
- Microsoft Ads Editor
What do we offer?
- 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
- 🛬Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
- 🌅 We offer 12 paid holidays for all of our US employees!
- 💰401k employer matching program – because your future deserves a friendly boost!
- ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
- 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
- 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
- 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
- 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans.
- 🏋🏾♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
- 🧠Employee Assistance Program. We offer up to 8 free mental health sessions.
- 💪🏽We offer gym discounts to help you stay fit and healthy!
- 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
- 🔗 Employee Referral Program! We reward employees helping us find top talent!
- 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.
Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)
- Sit for prolonged periods of time
- Utilize wrist and hands for a prolonged period of time
- Walk short distances
- Stand for short periods
- Speaking and conversing with others
- Lift up to 25lbs without assistance up to chest height
Equal Opportunity Employer/Veterans/Disabled
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