Field & Event Marketing Strategist
Who is Authenticx?
Authenticx is on a mission to help humans understand humans. Our software platform is the new standard for humanizing customer interaction data at scale. We do this by channeling our passion and talent into helping health care leaders listen to their conversational data in a way that delivers value to the enterprise.
What do we offer our team members?
- A culture based on our core values of Authenticity, Courage and Having Fun
- A collaborative environment that supports your personal and professional development
- Remote/virtual working flexibility
- Free health insurance options
- Comprehensive benefits - medical, vision, dental, life, and disability insurance
- HSA and FSA plans
- 401(K)
- Unlimited vacation time
- Generous paid holidays, sick leave, and parental leave
- Perks at Work membership for discounts on shopping, travel and much more
Job Description
Authenicx is looking for a Field & Event Marketing Strategist who is responsible for planning,
executing, and optimizing events that fuel pipeline growth, strengthen brand presence, and
deepen relationships with prospects and customers. This role owns the end-to-end strategy and
execution of field events—ranging from industry conferences and tradeshows to regional
roundtables, webinars, partner events, and custom field activations.
Candidates should thrive in fast-paced environments, manage logistics with precision, be highly
detail oriented, and bring creativity to experiences that elevate brand impact.
Key Responsibilities:
Event Strategy & Planning
- Develop the annual field event strategy aligned with marketing and revenue goals.
- Evaluate event opportunities and make recommendations based on ICP alignment, ROI potential, and brand fit.
- Translate business goals into clear event plans, including themes, messaging, deliverables, and engagement strategies.
- Partner with product marketing, growth marketing, and sales leaders on event goals, positioning, and content needs.
Event Project Management & Logistics (End-to-End)
- Own all logistics: venue selection, vendor management, sponsorships, travel, shipping, booth layout, A/V, and on-site operations.
- Manage timelines, budgets, and cross-functional workflows to ensure flawless execution.
- Coordinate with internal stakeholders (sales, creative, product, leadership) to deliver event assets, demos, and materials.
- Ensure brand consistency across all event touchpoints, including visuals, signage, presentations, and giveaways.
Audience Engagement & Demand Generation
- Build pre-, during-, and post-event engagement strategies aimed at driving attendance, booth traffic, and sales conversations.
- Partner with sales to ensure alignment on event outreach, lead follow-up, and meeting scheduling.
- Develop communications for invites, reminders, follow-ups, and post-event nurture sequences.
Performance Measurement & Optimization
- Track event metrics including leads, pipeline influence, attendance, engagement, and ROI.
- Conduct post-event debriefs and provide insight-based recommendations to improve future events.
- Maintain an event calendar, budget trackers, lead dashboards, and playbooks.
Required Qualifications
- 5–10+ years of experience in field marketing, event marketing, demand generation, or related roles.
- Proven experience managing end-to-end event production—planning through execution and reporting.
- Strong project management abilities with excellent attention to detail.
- Ability to collaborate cross-functionally and effectively communicate with all levels of the organization.
- Comfortable making decisions, troubleshooting on the fly, and leading in dynamic environments.
- Experience with CRM/marketing automation tools (e.g., HubSpot, Salesforce), project tools, and event platforms.
- Willingness to travel 10% depending on event volume; not required to attend all events.
Preferred Qualifications
- Experience in B2B SaaS, healthcare, insights, or a similarly complex industry.
- Background in designing experiential activations or booth experiences.
- Strong analytical skills with the ability to evaluate event performance and ROI.
- Creativity in storytelling, messaging, and attendee engagement.
Key Attributes for Success
- Strategic thinker who also loves rolling up their sleeves.
- Excellent communicator and collaborator.
- Highly organized, detail-oriented, and operationally strong.
- Comfortable juggling multiple events and competing deadlines.
- Customer-obsessed mindset that prioritizes attendee experiences and sales outcomes.
Our Core Values – How You’ll Show Up in This Role
- Authenticity: Bring your whole self to work and help foster an inclusive, transparent environment.
- Courage: Proactively address challenges, improve processes, and advocate for scalable solutions.
- Fun: Bring energy and positivity, helping to create a workplace where people can thrive.
Additional Information
- This is a hybrid position consisting of both on-site and remote/virtual work.
- Candidates strongly preferred live in/near the Greater Indianapolis area and be willing and able to work from our Indianapolis office 2 days per week.
- Candidates must be authorized to legally work in the USA without requiring employment visa sponsorship now or in the future.
- #LI-HYBRID
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