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Product Marketing Director, Software

Scottsdale, Arizona, United States

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

We’re seeking a strategic Director of Product Marketing, Software, to define and execute positioning and marketing strategies for a portfolio of software products, including Digital Evidence Management, Records Management, mobile apps, and AI solutions. In this role, you will be instrumental in articulating the value of our software offerings to customers and driving adoption across public safety and adjacent markets. You will lead and mentor a high-performing team, collaborate across departments, and shape the go-to-market strategy for some of Axon’s most innovative solutions.

What You’ll Do

Location: Denver/Boulder OR Scottsdale OR Seattle OR San Francisco
Reports to: Senior Director, Head of Product & Solution Marketing
Direct Reports: 2 Product Marketers

  • Define Product Marketing Strategy: Develop and execute comprehensive go-to-market strategies for Axon’s software products, aligning with company goals and customer needs.
  • Team Leadership: Lead and mentor a team of product marketers to deliver impactful positioning, messaging, and enablement strategies for our Digital Evidence Management, Records Management, mobile apps and AI solutions.
  • Go-to-Market Execution: Partner with Product, Sales, and Marketing teams to build launch plans, drive product adoption, and ensure successful market penetration for all software offerings.
  • Customer Insights: Work alongside our product and sales teams to deeply understand customer pain points, preferences, and decision-making processes, translating insights into actionable strategies.
  • Competitive Intelligence: Understand the competitive landscape for products within your portfolio, leveraging those insights to not only position our products but to also support sales in addressing competitive pressure.
  • Positioning & Messaging: Craft compelling, differentiated positioning and concise, relevant messaging for all software products, ensuring alignment with Axon’s brand and value proposition.
  • Sales Enablement: Equip sales teams with the tools, training, and resources they need to effectively communicate the value of Axon’s software solutions.
  • Performance Tracking: Define and monitor KPIs for product marketing efforts, leveraging data to optimize strategies and drive measurable business outcomes.
  • Content Creation: Work alongside our content and growth teams to create assets that support the buyer journey from awareness through to adoption.
  • Industry Thought Leadership: Represent Axon at industry events, customer meetings, and webinars, positioning the company as a leader in public safety software solutions.

What You Bring

  • 10+ years of experience in product marketing, including time in SaaS or software-focused organizations, with at least 3 years in a team leadership role.
  • Proven ability to develop and execute go-to-market strategies for complex software products, including a track record of successfully launching new products and increasing adoption of existing products
  • Hands-on approach to leadership with experience working simultaneously as individual contributor on some projects while also managing and mentoring a high-performing team.
  • Demonstrated success in cross-functional collaboration: Experience working closely with Product Management, Demand Generation, Corporate Communications, and Creative teams to understand the product roadmap and build cohesive campaigns.
  • Exceptional communication and storytelling skills, with a talent for translating technical concepts into compelling narratives.
  • Data-driven approach to decision-making, with experience leveraging metrics to measure success and inform strategies.
  • Knowledge of public safety or government markets is a plus, with familiarity in marketing enterprise-level software solutions.
  • Alignment with Axon’s values:
    • Aim Far – You’re visionary, you think big, and you challenge yourself and others to push boundaries.
    • Win Right – You have integrity and are committed to doing the right thing, always.
    • Own It – You take responsibility, drive results, and make an impact in everything you do.
    • Join Forces – You work collaboratively and believe in the power of teamwork to achieve great things.
    • Be Obsessed – You go all in, pushing for excellence in everything you do to create real impact.
    • Expect Candor – You value open, honest communication and embrace feedback to continuously improve and stay aligned.

 

90 Days at Axon

At Axon, we prioritize meaningful progress from day one. Here’s what you can expect in your first 90 days:

First 30 Days:

  • Meet the Team: Build relationships with key stakeholders across Product, Sales, and Marketing.
  • Understand the Products: Deep dive into Axon’s software portfolio, market positioning, and customer use cases.

First 60 Days:

  • Strategic Alignment: Present an initial product marketing strategy and framework, aligning with company objectives.
  • Quick Wins: Identify immediate opportunities to refine messaging, positioning, or sales enablement materials.

90 Days & Beyond:

  • Execute Marketing Strategies: Lead the execution of marketing initiatives for Axon’s software products.
  • Drive Results: Establish KPIs and track performance to optimize future product marketing efforts.
  • Team Development: Continue to grow and mentor your team, ensuring alignment with Axon’s goals and values.



Benefits that Benefit You

  • Competitive salary and 401k with employer match
  • Discretionary paid time off
  • Paid parental leave for all
  • Medical, Dental, Vision plans
  • Fitness Programs
  • Emotional & Mental Wellness support
  • Learning & Development programs
  • And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work

 

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

 

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

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