Associate Director Media Excellence

Raleigh, NC

Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company’s patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients. For more information, visit www.azurity.com.

Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.

Brief team/department description:

The Associate Director Media Excellence will be a part of the Digital Innovation and Marketing Operations Team (DIMO) and report to the head of DIMO. DIMO’s mission is to drive digital transformation within the commercial organization that is rooted in continual enhancements focused on a digital-first mindset, which uses a test & learn culture while balancing operational effectiveness and personalized omni channel customer engagement supporting Azurity’ s commitment to ACE (Azurity Commercial Excellence), as we Serve Overlooked Patients.

As Associate Director Media Excellence, you will play a pivotal role in shaping and implementing Azurity’s Media strategy. The Associate Director of Media Excellence will manage the media agency AOR and lead the strategic development, execution, and optimization of omnichannel media campaigns in partnership with the brand leads and the AOR. This role will serve as the enterprise-wide subject matter expert in media strategy, ensuring alignment with brand strategic imperatives and regulatory compliance while driving innovation and measurable impact. Will have one direct report

Principle Responsibilities:

Strategic Media Planning: Lead the development and execution of omnichannel media strategies to achieve brand and corporate goals.

Agency and Team Management: Manage the media agency AOR and overseeing the work of one media manager to ensure effective media buying and campaign execution.

Innovation and Compliance: Driving innovation in media strategy while ensuring compliance with pharma industry regulations, fair balance, internal standards and best practices. Analyze campaign performance and deliver actionable insights to optimize ROI and inform future investment decisions.

Cross-Functional Collaboration and Teamwork: Partner with brand teams to understand and support brands strategic imperatives. Foster seamless collaboration between marketing and PMRC to ensure a cohesive and unified approach to media related content and tactics.

Qualifications and Education Requirements

  • BA or BS degree (MBA or advanced degree a plus)
  • Minimum of 6-8 years of pharmaceutical/biotech and/or life science related digital marketing experience (Agency experience welcome)
  • A minimum of 5 years of experience in media strategy and planning
  • Experience working with digital agencies and offshore internal and external partners
  • Deep understanding of DTC and HCP media landscapes, including omnichannel planning and execution.
  • Proven ability to lead cross-functional teams and manage complex projects in a regulated environment.
  • Strong analytical skills with experience in media performance measurement and optimization.

 

#LI-Hybrid

 

Physical & Mental Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Must be able to sit for long periods of time
  • While performing the duties of this job, the employee is frequently required to stand; walk; sit; talk and/or hear
  • May occasionally climb stairs and/or ride elevators
  • The employee must occasionally lift and/or move up to 25 pounds
  • Employee must be able to manipulate keyboard, operate a telephone and hand-held devices
  • Other miscellaneous job duties as required

Benefits We Offer:

  • Unlock Your Earning Potential: Join our team and be rewarded with a competitive compensation package, including an annual bonus based on company performance, that recognizes your exceptional talent.
    • Sales - In lieu of annual bonuses, we offer an Incentive compensation program that allows you to earn more - even over plan.
    • Fuel Your Success: *Sales Only* - We understand the value of your hard work and provide a car reimbursement program and gas card for both business and personal use as part of our commitment to supporting you. 
  • Comprehensive Health Coverage: We value your well-being and offer excellent medical, dental, vision, and prescription coverage to ensure you and your family are always taken care of.
  • Flexibility for Your Lifestyle: Achieve work-life balance with our hybrid work model, allowing you to work two days from home and three days in the office. *Excludes Sales, Manufacturing, and some Operations positions*
  • Invest in Your Future: Our Retirement Savings Plan (401K) is designed to help you secure a comfortable retirement by matching dollar for dollar up to 5%.
  • Time Off That Counts: Take advantage of our generous time off policy, which offers up to 15 vacation days annually + rollover (up to 40 hours) as well as five sick/wellness days. For new employees, vacation accrual will be prorated based on your start date.
  • Meaningful Time with Your Loved Ones: We close between Christmas and New Year’s to give you an extra week off to spend quality time with your family and recharge.
  • Enjoy the Holidays: Over the course of the year, Azurity recognizes 13 holidays.
  • Invest in Your Education: We support your professional growth with tuition reimbursement for undergraduate and graduate level courses or certifications.
  • Recognize and Be Recognized: Our Azurity High Five peer recognition platform allows you to celebrate your colleagues' accomplishments and receive recognition for your own outstanding work.

 

The California Consumer Privacy Act regulates privacy rights and consumer protection for residents of California, United States. For details, click here.

The General Data Protection Regulation (GDPR) sets guidelines for the collection and processing of personal information from individuals who live in the European Union (EU).

 

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