Salesforce Marketing Cloud Developer – Life Sciences

Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company’s patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients. For more information, visit www.azurity.com.

Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.

Brief team/department description:

Our Digital team at Azurity is building new capabilities utilizing cutting-edge Salesforce systems. We are looking for a dynamic, change inspired, Individual self-driven hands-on Team Member.

The Offshore Salesforce Marketing Cloud Developer – Life Sciences is responsible for developing, configuring, and optimizing Salesforce Marketing Cloud (SFMC) solutions to drive HCP/HCO, Patient, and rep engagement at Azurity Pharma. This role focuses on personalization, omnichannel marketing campaigns, automation workflows, and data-driven engagement strategies, ensuring compliance with HIPAA, GDPR, and FDA regulations.

The ideal candidate will work closely with onshore marketing teams, architects, and business analysts to implement scalable, high-performing digital engagement solutions for commercial operations, medical affairs, and patient services.

Principle Responsibilities:

• Salesforce Marketing Cloud Development & Customization
  • Design, develop, and implement HCP, HCO, patient engagement campaigns using Marketing Cloud Studios (Email, Journey Builder, Mobile, Social, and Advertising Studio).
  • Build and optimize automated, personalized, and multi-step journeys for email, SMS, push notifications, and social media marketing.
  • Develop dynamic content, AMPscript, and personalization strategies for targeted marketing automation.
  • Implement preference center, subscription management, and consent tracking solutions to support pharma compliance requirements.
• Data Management & Integration
  • Configure Marketing Cloud Connector to integrate SFMC with Salesforce Sales Cloud, and Experience Cloud.
  • Develop custom data extensions, SQL queries, and automation scripts to manage HCP, patient, and customer segmentation.
  • Integrate SFMC with third-party data sources (IQVIA, Sales Engagement Platforms, Snowflake, MDM platforms) to enhance campaign targeting and reporting.
  • Ensure data security, encryption, and access controls in line with HIPAA, GDPR, and pharma compliance regulations.
• Marketing Automation & AI Personalization
  • Implement Einstein AI capabilities to optimize engagement, email send-time, and content personalization.
  • Build trigger-based and event-driven automation workflows to improve marketing efficiency and customer interactions.
  • Leverage Marketing Cloud Intelligence (Datorama) to track, analyze, and optimize campaign performance.
• Performance Optimization & Compliance
  • Conduct A/B testing, segmentation analysis, and email deliverability optimization to maximize HCP and patient engagement rates.
  • Ensure marketing campaigns comply with Sunshine Act, HIPAA, CAN-SPAM, and global privacy regulations.
  • Troubleshoot SFMC platform issues, data synchronization errors, and campaign performance bottlenecks.
• Collaboration & Agile Development
  • Work closely with onshore marketing teams, business analysts, and Salesforce developers to align campaigns with commercial goals.
  • Participate in scrum meetings, sprint planning, and user acceptance testing (UAT) for new campaign features.
  • Provide technical documentation and deployment support for Marketing Cloud solutions.
• Continuous Improvement & Best Practices
  • Stay updated on Salesforce Marketing Cloud releases, best practices, and AI-driven marketing trends.
  • Implement Marketing Cloud DevOps methodologies, using Git, Jenkins, or Copado for CI/CD automation.
  • Mentor junior offshore developers and contribute to a collaborative development culture.

Preferred Skills and Experience:

• 5+ years of experience in Salesforce Marketing Cloud development within the Life Sciences or Healthcare industry.
• Expertise in Marketing Cloud Studios (Email, Journey Builder, Mobile, Social, Advertising, and Web Studio).
• Proficiency in AMPscript, HTML, CSS, SQL, and JavaScript for email and landing page development.
• Hands-on experience with Marketing Cloud APIs, integration with Salesforce CRM, and data extensions.
• Strong understanding of HCP engagement, patient journeys, pharma compliance, and consent tracking.
• Experience integrating SFMC with third-party pharma data platforms (IQVIA, Agencies, Snowflake, MDM, etc.).
• Knowledge of CAN-SPAM, HIPAA, GDPR, Sunshine Act, and global marketing compliance regulations.
• Salesforce Marketing Cloud Developer and Marketing Cloud Consultant certifications required.
• Strong analytical and problem-solving skills in a remote, global team environment.

By applying for this role, you confirm that you are mentally and physically capable of fulfilling the job responsibilities detailed in the job description without any restrictions. If you have any concerns or even the slightest disability that may affect your ability to perform the job, please inform HR in advance.