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Senior Manager, Experiential Marketing

Los Angeles, CA

Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

Our Ways of Working

Our team spans multiple time zones, but real connection drives great work. We embrace remote flexibility, but twice a year, we come together—once as a company, once by department. These offsites aren’t just meetings; they’re key moments to collaborate, build trust, and strengthen the relationships that make us successful. Showing up every day matters.

**This person must be based in the Greater Los Angeles area with the ability to travel to Babylist Beverly Hills 5 days a week. **

What The Role Is 

Babylist is hiring a Senior Experiential Marketing Manager. This role will support brand experiences both inside Babylist Beverly Hills and outside (think pop-ups, future showroom locations). This person will also work closely with our Partnerships team to ensure our Brand Partners show up in an elevated way that aligns with the Babylist brand and meets their strategic goals. This role reports to the Director of PR and Social

Who You Are

  • 10-12 years of experience in experiential marketing for consumer brands 
  • You are equally Right and Left brained - you’re constantly seeking creative ideas and inspiration but are also equally strategic and driven by execution
  • You have experience working across a variety of budgets and scale (both intimate experiences with 10-15 influencers and much larger brand activations with 250+ guests) 
  • Deep understanding of the Babylist brand and how we can elevate and evolve our IRL expression 
  • You are passionate about measuring the impact of brand experiences and how they contribute to a brand’s overall goals 
  • You have experience collaborating with sales team or partnerships teams that have revenue-generating goals

How You Will Make An Impact

  • Develop, lead and execute  key IRL brand moments both inside and outside of Babylist Beverly Hills, including but not limited to: Registry Weekends, Influencer events, future showroom locations and partner activations 
  • Develop and manage complex budgets 
  • Oversee production and hiring contractor support as needed 
  • Measure the impact of brand events, recapping and sharing learnings with executive leadership 

Why You Will Love Working At Babylist

  • We invest in the infrastructure you’ll need to be supported and successful: tools and opportunities to connect with colleagues
  • We build products that have a positive impact on millions of people’s lives
  • We work at a sustainable pace which means work/life balance is a real thing here
  • We believe technology and data can solve hard problems 
  • We believe in exceptional management 
  • We offer competitive pay and meaningful opportunities for career advancement
  • We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
  • We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay for this role is $171,000.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

 

SMS Consent: As part of our hiring process, Babylist may offer the option to receive text message updates about your application and interview scheduling. You will have the opportunity to opt in or out of SMS communications later in the application process. Choosing not to receive SMS messages will not affect your application status, and communication will continue via email or phone. Message and Data Rates may apply. You can STOP messaging by sending STOP and get more help by sending HELP. To view our Privacy Policy, please visit https://www.babylist.com/privacy.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@babylist.com), instant messaging platforms or unsolicited calls.

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