Paid Media Specialist

The mission:

As an Paid Media Specialist within our Acquisition team, you will be at the forefront of driving customer engagement and conversion throughout Baubap's owned media channels. Your primary focus will be on crafting compelling owned media journeys and one-off campaigns with an omnichannel approach, all while maintaining a performance-oriented perspective. Your mission is to maximize installer acquisition for loan requests and enhance the conversion rate from approved leads to loan disbursement.

 

The expected outcome:

• Performance-Focused Campaigns:
  • Design and execute one-off campaigns with a clear performance perspective, focusing on maximizing the number of installers who submit loan requests.
  • Implement A/B testing methodologies to optimize campaign performance, identifying and capitalizing on the most effective messaging, visuals, and channels.
• Maximize Approved Leads Conversion:
  • Develop strategies to enhance the conversion rate from approved leads to loan disbursement, identifying key levers that positively impact the user journey.
  • Collaborate with the Analytics team to gather insights and utilize data-driven approaches in optimizing conversion pathways.
• Improve App Store Positioning
  • Implement tests to improve the click-to-install ratio and positioning on App Store.

 

The day to day tasks:

• Daily Review and weekly report of onboarding Journey Metrics and Tests Results.
• Propose and implement Communication Journey Tests to improve install to evaluation and authorized to disbursed ratios.
• Participate in Customer calls to get valuable insights that drive Product experiments to maximize Activation.
• Explore incentives and propose meaningful initiatives coordinated with Finance, Risk, and other teams involved.
• Contribute to ASO Initiatives as descriptions and screenshots to maximize the click-to-install ratio.
• Foster collaboration with other team members, including Acquisition, to align owned media initiatives with overarching goals.

 

Why YOU should apply:

• You have 4+ years of experience driving growth initiatives in fast-paced startup environments.
• You don't just build strategy — you execute it. You've actively launched and managed paid campaigns, tested landing pages, built automations, or implemented referral flows yourself.
• You have a proven track record of optimizing paid and referral channels to improve key growth KPIs like CAC, ROAS, and retention.
• You've designed and executed end-to-end growth experiments, using data to inform decisions and iterate quickly.
• You've collaborated closely with product, marketing, and engineering teams — not just executing tasks, but co-owning outcomes, resolving misalignments, and fostering shared understanding.
• You're fluent in SQL and analytics tools, and you love turning raw data into clear, actionable insights.
• You're passionate about experimenting with new growth loops, tools, and ideas to unlock new acquisition or retention opportunities.
• You thrive in autonomy, take ownership of your projects, and push them forward from concept to execution — while proactively communicating with stakeholders and aligning with team goals.
• You're a clear communicator — able to translate complex insights into simple, actionable recommendations, tailored to your audience (from technical teams to execs).
• You're excited about joining a mission-driven team and using your skills to help scale a product that impacts thousands (or millions) of people.
  
  

What we can offer:

• Being part of a multicultural, highly driven team of professionals
• 20 vacation days / year + 75% holiday bonus (Prima Vacacional)
• 1 month (proportional) of Christmas bonus (Aguinaldo)
• Food vouchers
• Health & Life insurance
• Competitive salary