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Bauer: Channel Marketing Manager, Specialty North America

Exeter, NH

TEAMMATES WANTED

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Purpose & Core Values:   

Our purpose at Bauer Hockey/ Cascade Maverik Lacrosse, is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”.  We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as a Channel Manger, Specialty NA?

You will serve as a strategic connector between Sales and Marketing, leveraging deep channel expertise to foster trust-based partnerships and drive business growth. Your role will focus on identifying and activating high-impact opportunities, supporting product sell-in and key initiatives, and crafting integrated go-to-market strategies that drive sell-thru, elevate consumer engagement and brand advocacy. You’ll champion cross-functional collaboration to ensure alignment across teams and deliver compelling launch plans that resonate with both partners and end consumers.

Essential Job Functions & Responsibilities:

  • Develop strategic integrated marketing plans.
  • Own the line plan within the North American Specialty business:
    • Understand consumer base/segments, business drivers, core competencies, resources, and challenges. Provide suggested product assortment to ensure sell-thru and better inventory management.
  • Provide superior account service level as a trusted advisor to partners.
  • Product line development and management:
    • Determine product opportunities and needs.
    • Develop the plan, define financial impact and influence internal decisions and direction, drive and define retail/brand communication process, build calendars and sample requests, give product presentations both internal and external, create tools to support sell-in and sell-thru.
  • Develop channel plans to support the needs of sales and the brand.
  • Drive commercialization of new and existing products.
  • Manage, plan and allocate of channel specialty marketing budget
  • Communicate and collaborate regularly with cross-functional teams to share field feedback, define strategies and maximize profitability including Leadership, Sales, Brand & Creative teams.
  • Attends and participates in bi-annual sales meetings and partner summits.
  • Performs various other duties and responsibilities, as needed.

Qualifications:

  • BS or BA in Marketing, Business, or related field- or equivalent years of relevant and related experience.
  • Minimum 5-7 years of experience in Channel Marketing, Sales, Product, Retail, or Brand Marketing
  • Strong understanding of key specialty account development.
  • Critical thinking and the ability to analyze reports.
  • Familiarity with the development of creative plans, briefs, sales, and promotional materials.
  • Solid understanding of core sales and marketing principles.
  • Business sense to balance the conflicting needs of the brand and retailer.
  • Experience working effectively with cross-functional teams.
  • Effective communicator of programs and ideas.
  • Positive team player, strong decision-making skills, and a problem solver.
  • Independent and creative thinker.
  • Demonstrates brand passion and loyalty.
  • This is a hybrid role – Tuesday, Wednesday and Thursday in-office.
  • Retail account and Bauer brand travel within North America: estimated at 20% or as needed.

 

Interested yet? Good. We are, too. We're pretty sure you’ll want to know this position is eligible to participate in the Company’s annual incentive plan. We also offer one of the most generous benefits packages around including a retirement savings plan with employer match, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.

We are committed to employing a diverse workforce and is an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team. 

 

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