Head of PPC

Excellent opportunity to join Betsson Group as our new Head of PPC based from our HQ in Malta.

What is in it for me? 

The Head of PPC will be responsible for developing, implementing, and managing the PPC strategy for our online betting platforms. This role will involve leading a team of PPC specialists, analyzing campaign performance, optimizing ad spends, and ensuring that our PPC efforts are aligned with our overall marketing and business goals. The ideal candidate will have extensive experience in digital marketing, particularly in the PPC domain, with a strong understanding of the online betting industry.  

You are good at: 

• PPC strategic planning and budgeting (M+) for current or new markets  
• Supporting your team in their daily work, enabling them to achieve their goals  
• Overseeing the successful management and optimisation of PPC campaigns (Search, Video and Apps)   
• Proactive analysis of data and reporting to identify opportunities for growth or improvement of account performance and day-to-day processes   
• Guarantee the highest quality of collaboration with internal and external stakeholders  
• Proactively present new ideas to Regional managers and internal stakeholders to increase efficiency and performance. 
• Ensure that the technical infrastructure is working correctly to provide optimal tracking and reporting.   
• Collaborate with Google Account Managers and other external suppliers to constantly optimise tactics and improve account performance.   

Requirements:

• 3+ years experience managing a team of at least 3 professionals 
• 5+ years of hands-on PPC experience, ideally within the iGaming industry, or background in a multi-brand environment 
• Google Ads certified preferred.  
• Experience with keyword research, analysis, expansion, optimisation tools.   
• Experience managing multiple markets or within a global environment 
• Experience with paid media, Search Ads 360, YouTube Ads.  
• Excellent Excel skills.  
• Self-motivated with an analytical approach to problem solving and excellent communications skills 

Challenge accepted? 

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