Senior Director of Performance Marketing

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As the Senior Director of Paid Social + TV at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

What are we looking for?

As our Senior Director of Paid Social + TV, you’ll lead a team of seasoned marketers to manage and optimize some of the most important media investments in our portfolio. You’ll oversee multi-million-dollar budgets across paid social, streaming, and linear channels — with the goal of driving efficient acquisition, long-term brand growth, and global reach.

This is a high-impact leadership role for a strategic, analytically strong, and creatively curious marketer who thrives in a fast-paced, mission-driven environment.

What will you do?

Media Strategy & Execution

• Lead paid social and TV (linear and streaming/CTV) strategy and execution across global markets.
• Develop and own full-funnel media strategies that balance performance and brand-building.
• Partner with Data Science, Analytics, and Channel Leads to optimize across channels and audiences.

Creative Performance & Feedback Loops

• Build strong feedback loops with Brand, Creative, and Content teams to drive high-performing, insight-informed ad creative.
• Use data to inform creative briefs, iteration cycles, and brand storytelling in social and TV assets.
• Partner with external agencies and in-house production to evolve campaign storytelling.

Team Leadership & Collaboration

• Manage and mentor a high-performing team of paid media experts — fostering growth and innovation.
• Set goals, provide coaching, and ensure operational excellence across campaign planning and delivery.
• Collaborate with regional teams to localize strategies while maintaining global consistency.

Budget Management & Financial Coordination

• Manage multi-million-dollar budgets with accountability for ROI, CAC, LTV, and payback windows.
• Partner with Finance and Accounting on invoicing, monthly pacing, and audits. 
• Lead quarterly and annual planning cycles with data-backed recommendations.

What will you NOT do?

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Can I work remotely?

Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 10–15+ years of media experience with deep expertise in both paid social (Meta, TikTok, YouTube) and TV (linear, streaming, or programmatic) on a global scale. 
• Proven track record of managing large budgets and delivering against performance and brand goals.
• Leadership experience managing cross-functional teams and developing direct reports.
• Excellent collaboration skills — especially with Finance, Creative, and Data. 
• Fluency with marketing analytics, attribution, lift studies, MMM, and incrementality testing.
• Experience working in DTC, healthcare, or subscription models is a plus.
• Passion for mental health and making care more accessible to all.

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation 
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers

The base salary range for this position is $225,000 - $260,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2025. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.