iGaming Rewards Strategy Analyst

About us:

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

We are looking for an experienced iGaming Rewards Strategy Analyst to join our team and optimize the bonus allocation strategy for our online casino. This is a strategic role that requires both strong general business acumen and deep quantitative skills. You will play a critical role in balancing customer engagement, profitability, and risk by developing data-driven bonus structures and customer segmentation strategies. Your insights will help maximize player lifetime value and optimal bonus spending. 

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

Key Responsibilities:

Bonus Allocation & Optimization

• Develop and refine economic models to allocate bonuses efficiently across different player segments.
• Analyze customer behavior and game performance to optimize bonus structures for engagement and retention.
• Monitor bonus ROI, cannibalization rates, and potential abuse to ensure sustainable promotional strategies.
• Assess the impact of different bonus types (e.g., free spins, cashback, deposit matches) on various player cohorts.
• Define the loyalty shop pricing strategy. 
• Work closely with CRM, Data, and Product teams to tailor incentives that drive profitable player actions.

Reporting & Performance Evaluation

• Build and maintain dashboards to track bonus performance and overall promotional effectiveness.
• Conduct A/B tests to evaluate new bonus structures and measure their impact on KPIs such as GGR, NGR, and ARPU.
• Provide actionable insights and recommendations to senior management based on data analysis.

Risk Management 

• Identify and mitigate bonus abuse and fraudulent activities through anomaly detection and behavioral analysis.
• Ensure all bonus-related activities comply with regulatory guidelines and responsible gaming policies.

Requirements:

• Degree in Economics, Statistics, Mathematics, Business or a related field.
• 5+ years of experience in an analytical role within online gaming, finance, or a related industry.
• Strong proficiency in SQL, Python, R, or other data analysis tools.
• Experience with A/B testing and customer segmentation.
• Deep understanding of casino games, player behavior, and bonus mechanics would be considered a major plus. 
• Ability to translate complex data into actionable business insights.
• Strong communication skills to collaborate across departments (CRM, Product, Compliance, etc.).

Preferred Qualifications

• Experience with BI tools (Tableau, Looker, Power BI, etc.).
• Background in behavioral economics or pricing strategy within online gambling.

What we offer:               

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space