Digital Content Writer

About us:

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

Key Responsibilities:

• Write and edit high-quality content for digital platforms, including:
• SEO-focused blog articles
• CRM campaigns (email, newsletters, promos)
• Website copy, landing pages, and banners
• Social media, UGC scripts, and ad copy
• Campaign messaging and communications
• Align content with brand voice and business objectives
• Collaborate with designers, video editors, and marketers to bring content to life across channels
• Adapt messaging for different stages of the customer journey

What we're looking for:

• Exceptional written and verbal communication skills in English, with strong grammar, spelling and storytelling abilities.
• Proven experience writing for digital platforms, ideally in a fast-paced, collaborative environment
• Comfortable creating content across diverse formats: web, email, blog, social media, and more
• Strong understanding of SEO, CRM tools, and content performance metrics
• Ability to manage multiple deadlines and switch between different writing styles and tones

What we offer: 

• Competitive salary
• Discretionary bonus
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space
• Exclusive employee discounts and perks through Perkopolis
  
  

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Betty Gaming CA Ltd. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process.  Please advise our Talent Acquisition Specialist in advance should accommodation be required.