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Growth Content Marketing Manager

Boston

Bevi is on a mission to transform how beverages are delivered and consumed. Our connected beverage platform eliminates the need for single-use bottles and cans, making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we're building a future where Bevi machines are everywhere people live, work, and connect. We've raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we've been rapidly growing year over year, saving over 1 billion bottles from waste. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development.

We are seeking a Growth Content Marketing Manager to join our team as part of the paid and organic growth engine of Bevi's GTM strategy. You will champion Bevi's paid and organic moat through SEO/AEO, paid content and creative execution, lifecycle email, paid web experience, and emerging owned channels that compound in value over time. Working directly with the Head of Growth Marketing, you will translate brand positioning into high-converting copy, keyword-grounded content, and automated nurture systems that drive measurable pipeline.

This role sits at the intersection of strategy and execution. You are equally comfortable building a 12-month paid content and SEO roadmap and personally writing the Instagram caption, TikTok script, and LinkedIn ad copy that turns organic and paid visitors into opportunities. You are the executional creative counterpart to the Head of Growth Marketing on all paid media, turning creative strategy into assets that perform, and you own the paid portion of bevi.co as a conversion surface.

Your Day to Day

1. SEO/AEO/GEO Strategy and Execution

  • Own Bevi's SEO and AEO/GEO strategy end-to-end from keyword research, technical audits, and backlink strategy to content briefs with the goal of building a durable organic acquisition channel that compounds quarter over quarter.
  • Build and maintain a brand-relevant keyword strategy mapped to Bevi's core verticals, and establish Bevi's presence in AI-generated search responses (ChatGPT, Perplexity, Google SGE) by filling content gaps, structuring for entity recognition and FAQ schema, and treating AEO as a first-class growth channel alongside traditional SEO.
  • Partner with web and data teams to ensure site architecture, page speed, crawlability, and schema markup are optimized; monitor competitor organic share and SERP shifts monthly.

2. Growth Marketing Creative Strategy

  • Own the end-to-end monthly creative brief process, segmenting by campaign, strategy, audience, value pillars, and asset specs across Meta, TikTok, LinkedIn, and Google and serve as the executional creative lead for all paid media channels, coordinating handoffs to comms, creative, and the agency via Monday.com.
  • Write sharp, persona-specific ad copy across all paid channels and maintain a growing library of vertical-specific copy variants, every asset maps to a value pillar, a target segment, and a specific conversion goal.
  • Own the monthly creative performance readout and a forward-looking paid content innovation plan -  tracking which hooks, formats, and concepts drive the highest CTR and best downstream conversion by channel and vertical, and documenting upcoming creative hypotheses with expected outcomes.

3. Content and Website Calendar

  • Develop and manage Bevi's website content calendar across blog posts, product pages, and vertical market pages, every piece grounded in keyword strategy, mapped to a buyer persona, and built to convert, not just to rank.
  • Treat each target vertical as its own content experiment, maintaining a running view of organic coverage, keyword gaps, content performance, and conversion rate for each.
  • Act as the hands-on lead for emerging owned and earned channels including Reddit, X, Threads, Bluesky, and YouTube — identifying where Bevi's target buyers are having conversations without Bevi and building a presence that earns trust.

4. Analytics and Organic Visibility

  • Own organic search analytics and reporting, delivering a monthly performance report that goes beyond rankings and traffic to surface pipeline influence and connect organic touchpoints to opportunities in Salesforce, including scroll depth, form fill rate, time-on-page, and downstream conversion to demo booked.
  • Track and report on paid landing page and email program performance, surfacing conversion insights and the why behind performance shifts with clear next-step recommendations.
  • Contribute organic  paid content, and lifecycle hypotheses to the Master Growth Experiment Tracker.

Requirements

  • Experience: Minimum 5-7 years in growth marketing, content marketing, or performance marketing, with at least 2 years in a role that spans both creative strategy and hands-on execution.
  • Demonstrated results: Measurable impact on pipeline through content, paid creative, SEO, and/or lifecycle email - with specific examples of conversion improvement, organic traffic growth, or lead quality gains.
  • Education: Bachelor's degree in Marketing, Communications or a related field preferred.
  • Technical skills: Proficiency with SEMrush or Ahrefs, HubSpot, GA4, Google Search Console and at least one landing page builder or CMS platform. Familiarity with paid social creative tools across Meta, LinkedIn, TikTok, and Google.
  • Creative range: Demonstrated ability to write high-performing copy across channels and formats - from TikTok hooks to LinkedIn headlines to long-form SEO content - with a clear command of what converts on each platform.
  • Analytical mindset: Comfortable reading performance data, drawing conclusions, and translating them into creative and content decisions. Can build and present a paid creative performance readout without a data analyst doing the heavy lifting.
  • Communication: Strong written and verbal communication skills, with the ability to brief creative teams, align with sales, and present strategy to leadership.
  • Collaborative style: Proven ability to work cross-functionally with performance, brand, sales, and data teams in a fast-moving environment.
  • Ability to be in the office at least 2 days per week (Boston, MA)

 

#LI-NP1

At Bevi, we believe compensation is a powerful tool to attract, retain, and grow talent. Our Compensation Philosophy centers on 5 principles:

  • Market-driven - We anchor pay decisions in real-time market data
  • Performance-based - We reward individual impact, not just tenure
  • Equitable - We ensure fairness across teams, roles, and demographics
  • Growth-focused - We invest in talent that scales with Bevi
  • Total Rewards approach - We strategically balance base pay, bonuses, benefits, and equity

The posted compensation range reflects the salary* for this position. Some roles may be eligible for a commission plan or a bonus incentive. All Bevi employees receive equity in the form of stock options. All full-time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, flexible spending accounts, flexible PTO, and more. Offers to join Bevi are based on a few criteria, including the scope of the role, the candidate's work experience, targeted skills, internal equity of the team, and external market data.

*For Sales roles: The posted range reflects base salary plus commission which is the total potential on target earnings (OTE) for the position.

Pay Range

$106,505 - $131,565 USD

Benefits:

  • Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
  • 401(k) with company match
  • Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc 
  • Generous fully paid parental leave for both birth parents and non-birth parents
  • Fully employer paid disability and life insurances
  • Wellness and fitness reimbursements
  • Monthly stipends for cell phone use and commuting costs
  • Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
  • Happy hours, team-building events, bagel breakfasts, Values awards - and more.

A note on AI in our hiring process: We use AI to help synthesize interview notes and surface themes from feedback, keeping our process consistent as we grow. Every application is reviewed by a member of our team, and interviews may be recorded to support note-taking, just let us know if you'd prefer we don't. We'll also ask how you're learning and experimenting with AI in your work. Growing our AI fluency is something every Bevi team member is committed to and invested in.

Our commitment to responsible innovation is reflected in our partnership with the Mass AI Coalition, a collaboration that aligns with our dedication to community-driven progress and the future of technology.

We're passionate about supporting career growth and would love to be part of your professional journey. We also know that talent comes in many forms. We value individual accomplishments, specialized knowledge, and genuine passion over simply checking boxes on a requirements list. Whether you're a seasoned expert or an emerging talent, we're looking for people who are ready to build what's next. If any of our open positions interest you, we'd encourage you to apply! A member of the Bevi Talent team 'recruiting@bevi.co' will be reaching out about next steps if we would like to move forward.

Accommodations:

Bevi is committed to an inclusive hiring process and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact recruiting@bevi.co.

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