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Sr Sales Enablement MX

Mexico City

About the Role

We are looking for a Sr Sales Enablement to elevate the performance and consistency of our LATAM sales organization. This role focuses on building the foundational systems, content, and training programs required to improve messaging, accelerate ramp time, and increase conversion across the funnel.

This role operates in a global environment where resources, content, and ownership are distributed across regions. Success requires the ability to navigate ambiguity, proactively identify gaps, and take ownership of local execution rather than relying solely on global deliverables.

You will work closely with team leads, SDRs, AEs, and Account Managers to operationalize best practices and translate product and technical knowledge into clear, role specific guidance. This is a hands on individual contributor role suited for someone with prior sales experience and a strong bias for structure and execution.


Key Responsibilities

  1. Sales Playbooks & Messaging
  • Build and maintain structured sales playbooks for SDRs, AEs, and AMs.
  • Standardize messaging across the funnel (prospecting, discovery, demos, closing).
  • Develop battlecards, call frameworks, and objection-handling guides.
  • Continuously refine messaging based on performance and market feedback.
  • Identify gaps in content and create or adapt materials for LATAM needs.
  1. Onboarding & Training Programs
  • Design and implement onboarding programs tailored to each sales role.
  • Reduce ramp time by creating clear learning paths and certification milestones.
  • Deliver ongoing training sessions on product updates, messaging, and sales tactics.
  • Translate technical product knowledge into practical, role based training.
  1. Content & Sequence Optimization
  • Audit and improve outbound and inbound sales sequences
  • Partner with SDRs and marketing to optimize copy and conversion rates
  • Ensure consistency across all customer facing sales materials
  • Go beyond translation; adapt messaging to local market context and buyer expectations
  1. Cross-Functional & Global Alignment
  • Collaborate with Product and Marketing to align on positioning and messaging
  • Act as the bridge between global enablement and local execution
  • Proactively clarify ownership between global and regional teams
  • Drive local execution even when global resources are incomplete or evolving
  1. Sales Process & Enablement Infrastructure
  • Partner with RevOps and leadership on sales process and crm improvements 
  • Provide input and feedback based on frontline sales team needs and performance 

Not responsible for designing or owning CRM architecture, tooling decisions, or core sales processes responsible for enablement of said processes.

  • Ensure the sales team is fully trained on defined processes, tools, and workflows
  • Build documentation, guides, and enablement resources that drive consistent adoption

Success Metrics (6–12 Months)

  • Reduction in sales ramp time for new hires by 30%
  • Improved conversion rates across key funnel stages (SDR  to AE, AE to Closed Won)
  • Increased consistency in messaging across teams and regions.
  • Adoption and usage of playbooks and enablement content.
  • Measurable improvement in outbound sequence performance.
  • High adoption and correct usage of CRM and defined sales processes across the team.
  • Clear, accessible documentation that enables reps to follow established workflows independently.
  • Grading rubric to measure team understanding of process, strategy, crm, etc. 

Qualifications

Required:

  • 4 to 7+ years of experience in sales, sales enablement, or a related role
  • Prior experience as an SDR, AE, or similar customer facing sales role
  • Experience supporting mid market or enterprise sales environments
  • Strong ability to structure processes, frameworks, and documentation
  • Excellent written and verbal communication skills in Spanish 
  • Portuguese or English proficiency
  • Proven ability to translate complex concepts into clear, actionable guidance

Preferred:

  • Experience in SaaS, AI, or conversational platforms
  • Familiarity with CRM systems and enablement tools
  • Experience working in multi-regional or global organizations

Profile We’re Looking For

  • Highly structured and detail-oriented
  • Strong communicator with the ability to influence without authority
  • Self starter who can operate with limited direction
  • Comfortable navigating ambiguity and unclear ownership boundaries
  • Proactive in identifying gaps rather than waiting for direction or resources
  • Able to balance global alignment with local execution needs
  • Fast learner with curiosity about product and market dynamics
  • Comfortable operating in a fast paced, rapidly evolving environment

Operating Context (What to Expect)

  • Global teams provide direction and resources, but not all content will be fully developed or localized
  • This role is expected to take ownership of adapting, building, and operationalizing enablement for LATAM
  • Sales processes, CRM structure, and tooling decisions are owned by RevOps and senior leadership
  • This role is a key consumer and enabler of those systems, not the owner
  • The role will be consulted on improvements but is not accountable for system design or governance
  • Success depends on translating defined processes into clear training, documentation, and day to day team adoption
  • Prioritization will shift frequently as product, messaging, and go-to-market evolve

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