New

Associate Director, Product Marketing, Platform & Partnerships

United States (Remote)
Bloomreach is building the world’s premier agentic platform for personalization.We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey.
  • We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
  • We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
  • We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.
And we're building all of that on the intelligence of a single AI engine — Loomi AI — so that personalization isn't only autonomous…it's also consistent.From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.

About the Role:

The Associate Director of PMM - Platform & Partnerships will own the positioning, messaging, and go-to-market strategy for Bloomreach’s platform and partner ecosystem. This leader ensures customers and prospects understand how our data foundation, AI capabilities, integrations, and tech partnerships differentiate us in powering personalization at scale and driving commerce outcomes. 

What You'll Do:

  • Partner closely with Product, Engineering, Sales, and ISV teams to articulate how Bloomreach’s data and AI foundation enables personalization at scale, and how our partner network extends this value for customers.
  • Lead the development of platform messaging and content that clearly defines our data and AI differentiation and equip internal teams with the narratives, materials, and tools (decks, briefs, technical one-pagers, demo scripts) needed to drive growth. 
  • Collaborate with partners to build ‘better together’ stories, ensuring that joint solutions are positioned effectively to create co-selling opportunities and ecosystem fit.
  • Manage, coach, and grow a team of PMMs across platform and partner-aligned roles, setting priorities, goals, and development plans.
  • Serve as a senior voice within the marketing and product org, shaping overall strategy and ensuring alignment with business goals.

What You'll Need:

The ideal candidate combines deep knowledge of martech/personalization platforms, data ecosystems, and AI applications with strong leadership skills.

  • A critical expectation for this role is strong storytelling ability. You will be expected to simplify complex technical concepts into clear, compelling narratives that resonate with both technical stakeholders and executive decision makers.
  • Proven experience with big launch events. You will develop the strategy, messaging, and orchestration required to bring new platform capabilities and partnerships to market, aligning cross-functional teams, and ensuring consistent execution across campaigns, events, partners, analysts, and customer-facing teams.
  • 10+ years in product marketing or GTM strategy roles, with at least 2 years in a people leadership capacity.
  • Proven experience positioning personalization/ data / AI-driven products to both technical and executive audiences.
  • Familiarity with CDP, data warehouses, APIs, integrations, and the role of AI in personalization and automation.
  • Familiarity with partner marketing and enablement, and crafting compelling better together stories.
  • Strong cross-functional leadership, with experience influencing Product, Engineering, and GTM teams.
  • Excellent executive communication and storytelling skills, including experience presenting to C-level executives.

Excited? Join us and transform the future of commerce experiences.

The base salary range for this position is $155,000-$185,000, plus bonus and RSU's. The pay range actually offered will take into account a variety of potential factors considered in compensation, including but not limited to skills, qualifications, geographic location, accomplishments, experience, credentials, internal equity and business needs, and may vary from the range listed above.

Regional benefits:

  • Health care including medical, dental, and vision insurance
  • 401k plan with employer contribution

#LI-AB1

More things you'll like about Bloomreach:

Culture:

  • A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one. 
  • We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication. 
  • We believe in flexible working hours to accommodate your working style.
  • We work virtual-first with several Bloomreach Hubs available across three continents.
  • We organize company events to experience the global spirit of the company and get excited about what's ahead.
  • We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
  • The Bloomreach Glassdoor page elaborates on our stellar 4.4/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5

Personal Development:

  • We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
  • Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
  • Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
  • Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*

Well-being:

  • The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
  • Subscription to Calm - sleep and meditation app.*
  • We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
  • We facilitate sports, yoga, and meditation opportunities for each other.
  • Extended parental leave up to 26 calendar weeks for Primary Caregivers.*

Compensation:

  • Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*
  • Everyone gets to participate in the company's success through the company performance bonus.*
  • We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
  • We reward & celebrate work anniversaries -- Bloomversaries!*

(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)

Excited? Join us and transform the future of commerce experiences!

If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.

#LI-Remote

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