Senior Product Marketing Manager, Customer Growth

• We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
• We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
• We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.

We’re looking for a highly analytical Senior Product Marketing Manager (PMM) to drive revenue growth and expansion across our existing customer base. This role combines deep data fluency with strong go-to-market execution — focused on uncovering opportunities for cross-sell, upsell, and account expansion through insights-driven marketing.

As the Senior PMM for Customer Growth, you’ll use data to identify growth opportunities, build compelling narratives that align to customer outcomes, and enable internal teams to execute with confidence. You’ll collaborate closely with Product, Sales, and Customer Success, while maintaining ownership of analytics, messaging, and enablement for customer growth.

Key Responsibilities

Strategy & Positioning

• Define the customer growth strategy by understanding customer segments, value drivers, and expansion pathways.

• Develop messaging and positioning that articulate the value of additional products and features for current customers.

• Analyze account data and revenue patterns using tools like Salesforce & CPQ to identify expansion opportunities.

• Track and measure the performance of customer growth initiatives, providing visibility through dashboards and reporting.

Positioning & Go-to-Market Execution

• Craft clear, differentiated messaging that communicates the value of additional products, modules, or capabilities to existing customers by segment
  
  
• Own the GTM strategy and execution for cross-sell and upsell motions.
  
  
• Build growth playbooks that tie product capabilities to tangible customer outcomes.
  
  
• Develop proof points, case studies, and ROI materials that showcase customer expansion success.
  
  

Enablement

• Organize technical trainings with the product team for Solution Architects and Delivery Managers, on implementation and best practices.
• Design and deliver roadmap enablement programs for Customer Success Managers — focusing on how to present the roadmap, frame it in customer outcomes, and position upcoming capabilities.
• Create enablement kits (talk tracks, FAQs, objection handling guides) to ensure renewal and expansion conversations are consistent, confident, and value-based.
  
  

Cross-Functional Collaboration

• Work closely with Product to understand roadmap priorities and expansion levers.
• Partner with Sales and CS leadership to operationalize expansion plays and track progress against goals.
• Represent the voice of the customer in roadmap discussions and growth planning.
• Partner with RevOps and Finance on customer growth patterns and expansion opps

What You’ll Bring

• 7+ years of product marketing or growth marketing experience in B2B SaaS.
• Strong analytical skills and proficiency with Tableau, Salesforce, and Excel.
• Demonstrated ability to translate complex data into actionable insights and GTM recommendations.
• Experience driving revenue growth from existing customers through cross-sell and upsell.
• Excellent communication, storytelling, and enablement skills.
• Proven ability to operate independently and manage end-to-end programs.
  
  

Bonus Points

• Experience marketing to enterprise or mid-market customers.
• Familiarity with multi-product SaaS environments and account expansion strategies.
  
  

Success in this Role 

• A clear, measurable increase in expansion pipeline and revenue
• Growth insights and dashboards that surface opportunities and guide strategy.
• Confident, consistent renewal and expansion conversations across CS and Sales.
• Strong alignment between Product, CS, and Marketing around customer growth goals.

More things you'll like about Bloomreach:

Culture:

• A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one. 
• We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication. 
• We believe in flexible working hours to accommodate your working style.
• We work virtual-first with several Bloomreach Hubs available across three continents.
• We organize company events to experience the global spirit of the company and get excited about what's ahead.
• We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
• The Bloomreach Glassdoor page elaborates on our stellar 4.4/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5

Personal Development:

• We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
• Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
• Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
• Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*

Well-being:

• The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
• Subscription to Calm - sleep and meditation app.*
• We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
• We facilitate sports, yoga, and meditation opportunities for each other.
• Extended parental leave up to 26 calendar weeks for Primary Caregivers.*

Compensation:

• Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*
• Everyone gets to participate in the company's success through the company performance bonus.*
• We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
• We reward & celebrate work anniversaries -- Bloomversaries!*

(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)

Excited? Join us and transform the future of commerce experiences!

If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.

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