Analyst - Paid Digital, Search

About the Team:

At Bluevine, the growth marketing team is dedicated to creating a powerful growth engine to attract and retain profitable high-value customers. By deeply understanding the needs and preferences of small and medium-sized businesses (SMBs), the team works to establish brand awareness and differentiation in the marketplace. Their approach focuses on acquiring, engaging, and growing customer relationships through carefully crafted and optimized campaigns that articulate the unique ways that Bluevine provides small business owners with the funding and financial services they need to succeed. 

The team drives high-velocity acquisition, engagement, and retention efforts within key SMB segments by using data and technology to scale growth efficiently. They implement response-driving strategies across digital channels—such as web, mobile, search, and content—while continually optimizing the customer journey to enhance onboarding, monetization, and cross-sell opportunities. Their focus on performance is bolstered by advanced analytics and a deep commitment to understanding customer needs. Collaboration, creativity, and results-driven thinking define their approach, as they leverage diverse perspectives and strong communication to deliver outstanding outcomes.

About The Role:

The Paid Digital team at Bluevine is looking for an innovative and results-driven marketer to manage and scale paid search campaigns across Google and Microsoft Ads. This SEM Analyst will be responsible for developing, managing, and optimizing campaigns against a clear set of performance goals. This role is a hands-on, individual contributor position within the Growth Marketing Team. They will collaborate with the Marketing team and cross-functionally to ensure campaigns are optimized for results while balancing volume and CAC. To be successful in this role, you will have data-driven campaign management expertise, a bias for action with executing well-structured tests, clear communication skills, and a high attention to detail.

WHAT YOU'LL DO: 

• Manage and optimize SEM campaigns, including executing campaign launches, managing automated bid strategies, and utilizing new and emerging best practices.
• Plan, develop, and implement new paid search strategies to drive site traffic and generate qualified leads, with a focus on improving CAC and scaling conversion volume. 
• Drive short, medium, and long-term workstreams to optimize ad copy, sitelinks, and landing page content for evergreen campaigns and product or campaign expansions.
• Utilize strong analytical skills to interpret data, identify trends, and make data-driven decisions.
• Leverage audiences and retargeting lists to enhance the effectiveness of campaigns.
• Oversee paid digital budgets to ensure media investment is allocated correctly and efficiently to deliver maximum value to the business.
• Collaborate cross-functionally with other channels to understand performance impacts and leverage tactics to influence demand.
• Communicate regularly with stakeholders to discuss performance, pacing, goals, and deliver results.
• Ensure accurate conversion tracking and attribution through data quality assurance (QA).

WHAT WE LOOK FOR: 

• 2+ years of experience in a paid search (SEM) role 
• Experience at technology or financial services companies a plus 
• Bachelor's degree required (Analytics, Finance, Econ, Math, Statistics, Computer Science a plus)
• Deep understanding of digital ad platforms (Meta Ad Manager, Google Ads, LinkedIn Ads; experience with DSPs a plus)
• Experience with various search bidding strategies (tCPA, VBB, tROAS)
• Proactive and forward thinking; raises questions on assignments, contributes to the optimization of campaigns, and shares ideas
• A collaborative and communicative teammate
• Intellectual curiosity and a desire to learn
• Ability to present analysis and supporting logic to senior management
• Passion for Bluevine, its mission, and experience marketing to small businesses