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Marketing Manager
Houston, TX
Overview
Bot Auto is seeking a Marketing Manager to execute high-impact, multi-channel campaigns that elevate our brand, strengthen media visibility, and position us as the leader in autonomous trucking.
This role bridges strategy and execution — turning themes and messages developed by the executive and creative teams into coordinated campaigns across PR, digital, and social channels. You’ll manage timelines, content assets, publishing, and follow-up engagement while tracking and optimizing results.
You’ll collaborate closely with executives and team members, working independently within established campaign guidelines — but always with room for creativity and initiative.
Key Responsibilities
- Campaign Project Management:
- Lead major campaigns from concept to completion.
- Build and maintain project Gantt charts, coordinate deliverables, and manage timelines.
- Ensure consistent communication and alignment across stakeholders.
- Content Execution & Coordination:
- Manage all campaign content assets — ensuring materials are properly organized, versioned, and published on schedule.
- Push and coordinate cross-functional teams to deliver needed content.
- Support content creation as needed — drafting or editing posts, press copy, and digital materials.
- Media & Channel Activation:
- Execute campaigns across social media (e.g. X, Reddit, YouTube, LinkedIn) and earned media channels.
- Support outreach to premium outlets
- Coordinate digital publishing and media follow-ups for coverage amplification.
- Analytics & Reporting:
- Track campaign performance across channels, compile insights, and suggest optimizations.
- Provide regular status updates and post-campaign summaries for leadership review.
- Cross-Functional Collaboration:
- Partner with executives and team members to ensure messaging consistency and alignment.
- Support event coordination, website updates, and other marketing touchpoints tied to ongoing campaigns.
Required Skills & Experience
- 5+ years in marketing, communications, or campaign management roles (in-house or agency).
- Strong project management skills — able to manage multiple initiatives simultaneously.
- Deep understanding of social media platforms.
- Demonstrated experience executing digital and media campaigns end-to-end.
- Comfortable with content management, publication workflows, and analytics tracking.
- Strong communication and stakeholder coordination abilities.
- Creative problem-solver with a proactive mindset.
- Familiar with autonomous vehicles (AVs) or transportation tech is a plus.
- LLM or AI tool fluency is a plus.
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