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Lead GTM (Go To Market) Engineer (Salesforce Cloud)

New York, NY (Hybrid) or Remote USA

For over two decades, BrainPOP has been trusted by educators and parents worldwide as a source of engaging and impactful learning experiences for all kids. With a presence in over two-thirds of U.S. districts through school and district subscriptions and an estimated annual reach of 25 million students, BrainPOP is empowering kids to take agency over their learning and excel in and out of the classroom. 

The company was acquired in 2022 by KIRKBI, the family-owned holding and investment company of the LEGO brand, marking a significant milestone as their first acquisition in the digital learning realm. We are thrilled to continue making learning fun and accessible with the strategic guidance and support of KIRKBI.

About the Role

We're looking for a Lead GTM Engineer to build out a robust revenue technology ecosystem with Salesforce at its core. This role reports directly to the Head of Revenue Operations and will be instrumental in driving efficiency and growth across our GTM teams.

You'll partner closely with Marketing, Business Development, Sales, Customer Success, and Product Development, synthesizing their diverse requirements into actionable Salesforce-rooted project plans. The Lead Salesforce Developer. will be in-the-weeds as an individual contributor developing best-in-class solutions within the Salesforce ecosystem, but will also mentor and project project leadership to a team of Salesforce Administrators.

This role will be based in our NYC HQ or remote in one of our approved hiring states (see details below). Eastern time zone is preferred, or flexibility to align to Eastern time zone generally. Travel to NYC HQ is expected once per quarter.

In this role, you will

  • Design, develop, and implement scalable Salesforce solutions that support the strategic goals of our GTM teams
  • Lead the consolidation of existing revenue technology tools, ensuring seamless data flow and process optimization
  • Translate complex business requirements from various departments into clear, detailed Salesforce project plans and technical specifications
  • Act as a technical lead and mentor for a team of Salesforce Administrators, providing guidance and fostering their professional development
  • Manage the Salesforce development roadmap, prioritizing initiatives based on business impact and technical feasibility
  • Oversee and execute the integration of Salesforce with our current and future revenue technology tools; eliminating tooling redundancies where they exist
  • Ensure data integrity and security across the Salesforce ecosystem
  • Stay up-to-date with Salesforce releases and industry best practices, recommending and implementing new features as appropriate
  • Collaborate with cross-functional teams to identify automation opportunities and improve overall GTM efficiency

You are 

  • Fluent in the Art of the Deal: you understand sales and speak the language of sales teams. You are able to  build trust by offering insights that solve real challenges and meet key goals
  • A Swiss Army Knife: You know how to use tools like Salesforce, Pardot, HighSpot, and Zendesk, as well as programming languages like SQL and Python, to build and maintain the systems that drive GTM strategies
  • Big-Picture Thinking: You ensure your technical solutions align with the company’s broader goals, driving growth and operational success.
  • A Problem-Solver Through and Through: You thrive on tackling tough challenges involving multiple stakeholders, sometimes with competing priorities 
  • An Expert Communicator: Acting as a bridge between technical and non-technical teams, you help everyone—from marketing to implementation & support—work together smoothly while ensuring that nobody goes unheard
  • Always Learning: With AI and technology evolving quickly, you stay curious and flexible, always learning new tools and techniques to stay ahead

On your resume: 

  • 7+ years of progressive experience in revenue technology, business systems, or a related field
  • Experience in project leadership from initial discovery to execution, completion and follow up
  • Demonstrated ability to coach and mentor a team of Salesforce Administrators
  • Proven experience as a Salesforce Developer or Solution Architect, with a strong track record of designing, implementing and maintaining complex Salesforce solutions - specifically Salesforce CPQ & Apex Classes
  • Deep expertise in Salesforce Sales Cloud, Service Cloud, and Marketing Cloud
  • Solid understanding of Salesforce integration patterns and experience with various integration tools and APIs
  • Excellent project management skills with the ability to manage multiple priorities and deadlines
  • Strong analytical and problem-solving skills, with a keen eye for detail
  • Exceptional communication and interpersonal skills, with the ability to effectively collaborate with technical and non-technical stakeholders
  • Salesforce Administrator and Developer certifications are highly preferred

Location

The BrainPOP team operates in a hybrid work environment: Each role has remote flexibility and an in-person component at our New York headquarters or other meeting locations. Based on the requirements of a specific role, we may prioritize hiring within a commutable distance of our New York headquarters or in another region relevant to that role.

We are able to employ remotely out of the following approved hiring states:

  • Arizona
  • California
  • Connecticut
  • Florida
  • Georgia
  • Illinois 
  • Massachusetts
  • Missouri
  • New Jersey
  • New York
  • North Carolina
  • Ohio
  • Oregon
  • Pennsylvania
  • Tennessee
  • Texas

#LI-Remote

We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. We have competitive pay bands for all other countries based on market standards. Individual compensation decisions are based on a number of factors, including experience level, skill set, and balancing internal equity relative to peers at the company. Based on these factors, we expect most of the candidates offered roles at our company to fall healthily throughout the range. We recognize that the person we hire may be less experienced (or more senior) than this job description, as posted. If so, the updated salary range will be communicated to you as a candidate.

USA Pay Scale

$130,000 - $145,000 USD

Life at BrainPOP

At BrainPOP, our work directly impacts how teachers teach and students learn. They inspire us to build solutions that facilitate joy and meaningful learning outcomes. Our commitment to educators and kids is reflected in our dedication to the BrainPOP team: ensuring their experience is empowering, creative, collaborative, playful, and anchored in learning and growth.  

Our team is made up of educators, data scientists, published authors, engineers, artists, bakers, film buffs, cyclists, dual citizens, and so much more. We value diversity and inclusion, collaboration, and learning from multiple perspectives.

We believe that a diverse organization is a more effective organization. BrainPOP is an Equal Opportunity/Affirmative Action Employer.

NOTICE: We have become aware of various fraudulent websites and third parties impersonating our company and offering false job opportunities. These offers are not affiliated with BrainPOP and are considered part of an unlawful recruitment scam. To ensure your safety and protect your personal information we strongly recommend that you only apply for positions through the official BrainPOP website or BrainPOP's official LinkedIn page. If you receive any job offers or communications that do not originate from this page or our official e-mail domain brainpop.com, please treat them as suspicious and do not engage or provide any personal information. For any questions or to report suspicious activity, please contact us directly at legal@brainpop.com. While we have reported this general fraud to the authorities, you can report this fraud on your own behalf to the Federal Trade Commission (https://reportfraud.ftc.gov/) and the Federal Bureau of Investigation’ s Internet Crime Complaint Center (https://www.ic3.gov/).

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